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Dylan Efron Teams Up with Marriott Bonvoy to Launch an Epic Treasure Hunt Worth 10 Million Points

The hospitality leader has also debuted Marriott Bonvoy Outdoors, a platform that lets travelers to easily book their next trip based not only where they want to go, but what they love to do.

by Paul Chi October 1, 2025
by Paul Chi October 1, 2025 0 comments
24

Breakout reality star Dylan Efron from The Traitors and Dancing with the Stars has won over the hearts of fans with his good looks, charm and kindness. His humble personality and his love for the outdoors has also contributed to his newfound heartthrob status. He’s using his fame to support good causes such as passionately advocating for nature and the advantages of adventure in the wild. He’s been an avid traveler and adventurer since he was a kid growing up with his older brother, Zac.

To encourage people to get outside, Efron has teamed up with Marriott Bonvoy, the world’s largest and most popular hotel loyalty program, to launch the Marriott Bonvoy Outdoors Drop Pin Challenge, a thrilling new adventure where travelers set out on the ultimate treasure hunt in the great outdoors in search of 10 million Bonvoy points. That staggering prize is worth approximately $70,000 to $80,000 or more!

“I woke up in the middle of nowhere. Let’s go explore,” Efron said in a new video he posted on social media as he effortlessly hiked, biked and paddled through the great outdoors with irresistible appeal.

Joao Canziani/Marriott Bonvoy

Starting today, Marriott Bonvoy has placed Drop Pins in 20 locations across the United States and Canada in breathtaking places like Jackson Hole, the Catskills and Yellowstone National Park. To participate in this epic escapade that’s like Pokémon Go for adults, one should read the official rules on MarriottBonvoyOutdoors.com and then head to the destination. Once you arrive, read the clues that will help you find the spot to scan the code and win a pin—earning 10,000 points and kick-starting your next adventure. For the Yellowstone National Park pin, the clue reads: “Track down the big bronze bear and see what’s hiding in the pines nearby.” For the pin in Sun Valley, the clue states, “Explore Adam’s Gulch, head up Sunnyside towards Lane’s Bench and keep your eyes peeled.” Efron, a true outdoor enthusiast, kicked off the challenge with the first pin drop near Big Bear Lake, California. So, make sure to visit and search the area now!

The Marriott Bonvoy Drop Pin Challenge, which runs until October 31 or while supplies last, isn’t just a brilliant and rewarding campaign, it’s a great opportunity for travelers to explore and witness the natural world and its breathtaking landscapes. Nature offers deep physical and mental health benefits and provides rich opportunities for social interaction and community building with other travelers. It also enhances creativity and personal growth.

In addition to the fun Drop Pin Challenge, travelers now have a tool to help choose which destinations to check out, where to stay, and plan activities thanks to Marriott Bonvoy Outdoors, a new digital platform that enables travelers to easily book their next trip based not only where they want to go, but what they love to do. Travelers can now search across 450-plus hotels, 50,000 homes, and curated activities.

In tandem with the new platform, Marriott has also debuted the Outdoor Collection by Marriott Bonvoy brand, which offers modern accommodations located in sublime outdoor locations such as intimate cabins nestled in calming woodlands near National Parks and boutique hotels overlooking spectacular mountain views. Every property in the Outdoor Collection by Marriott Bonvoy will combine exceptional access to nature alongside the essential needs that hotel guests expect such as comfortable beds, hot running water, and dedicated restrooms.

The inaugural Marriott Bonvoy Outdoors brand and the Drop Pin Challenge with Efron are just another example of the generous incentives the global hospitality leader is providing in making every individual’s journey in life rewarding. The voyage is no longer just about where you go, but what you experience when you’re there. Marriott Bonvoy is cultivating those unforgettable memories and shaping every adventure into a tale worth sharing.

Dylan EfronMarriott Bonvoy
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Paul Chi

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