“I wanted to make a clothing brand that had a good message and made people think.”
Kai Lo, a clothing brand with a feel-good mission, wants you to feel comfortable with what is on your body. With pieces that embody an everyday laid-back California beach aesthetic, the brand captures the precise vibe of effortless cool meets intentional design. Whether you’re catching golden hour by the ocean or lounging with friends on a slow Sunday, Kai Lo invites you to show up as your most authentic self—comfortable, confident, and free.
Founded by actor Gavin Casalegno—best known for his role as Jeremiah Fisher in the coming-of-age drama The Summer I Turned Pretty—Kai Lo sets the stage for something more than pretty. The brand made its debut at the beloved Los Angeles spot, La La Land Kind Cafe, blending feel-good fashion with a mission rooted in authenticity, comfort, and everyday confidence. Gavin designed Kai Lo with the intention of creating clothing that feels as natural as your daily ritual—something you’d wear walking into La La Land or your neighborhood coffee shop, completely at ease. He described La La Land as “a very LA brand,” one that mirrors Kai Lo’s own energy: laid-back, intentional, and rooted in positivity. Each piece reflects Gavin’s personal style and vision—where comfort meets character, and every outfit tells a story you can feel.
When asked if we might see Kai Lo make a cameo in The Summer I Turned Pretty or about his thoughts on launching at La La Land Kind Cafe, Gavin had some interesting answers. He also tackled a quick round of Knockturnal Quick Picks, revealing more about his vision for the brand. Want to hear what he had to say? Check out the full interview for all the details!
Ready to refresh your wardrobe? You can shop the exclusive Kai Lo collection, featuring five essential pieces that blend comfort with style. From relaxed hoodies to versatile tees, each item is designed to be your new go-to for easygoing days.