At Art Basel Miami Swizz Beats and The LEGO Group created an incredible adults-only, custom-building experience in the recently renovated ballroom of the chic W South Beach hotel.
Rich Medina X D Nice at LEGO Art Basel
If you want to see a bunch of adults find their inner child, look no further than in a room full of LEGOS. The room was a dream for LEGO fans and novices alike. Creative juices couldn’t help but flow at the interactive pop-up that was part Basel-party style event with food & music and part LEGO build. Around the room you were immersed in both a LEGO filled world with LEGO Botanical flower, photobooths and a LEGO-inspired DJ booth as well as and real-life floral elements.
LEGO Art Basel
The two-day event was brought to life by LEGO’s Center for Creative Flow in the effort to highlight the therapeutic and Zen nature of block building for adults, while listening to a soundtrack by Rich Medina. After the pandemic, we as adults realized many things about ourselves as we were quarantining. One of the epiphanies is we are truly kids at heart and thrive off the creative children still get to enjoy with games, puzzles and of course, LEGOS.
Queen Latifah and Karen Douglas LEGO Art Basel
As guests entered, they were ushered to a massive display of LEGOS and given a pouch of starter pieces so they could begin the LEGO Art Floral build. Step-by-step instructions and LEGO experts were available, and guests could choose from an abundance of LEGO colors that would soon become the petals of their flowers.
LEGO Art Basel
With cocktails in hand, the guests worked hard all around the room to make their very-own creation that they could then bundle with real flowers and take home as a keepsake. The opening event was a playground for VIP guests and the rest of the sessions were open to the public. Also on-site was Katherine Duclos who was approached by LEGO to create some of her favorite natural environments using the new botanic sets. Her artwork was on display, and she was there building away on another project.
This is not the first time LEGO’s Center for Creative Flow created an interactive event so keep on the lookout via social media for future builds.