You know the back-to-school season has started once denim campaigns are offically launched late summer … Just ask Pascun!
On July 14th, Pascun launched its 2022 Back-To-School #MyDenimStory Campaign. As a way to celebrate, the popular clothing brand hosted a VIP party in its Soho Flagship store last week. Faithful customers of Pascun along with influencers, content creators and featured campaign models were all in attendance. Singer Grace VanderWaal also made a special appearance and graced the audience with a stellar performance and intimate Q&A thereafter. No worries if you weren’t there; the performance was live streamed across Pascun’s social media channels.
NEW YORK, NEW YORK – JULY 26: Denim and Music Event at Pascun on Broadway presented by Pascun on June 26th, 2022 in New York City. (Photo by Michael Kutach/Getty Images for Element Brand Group)
The celebration was definitely one to remember. Guests swayed to music by Mona, a local NYC DJ. Joe’s Pizza, ice cream along with a cocktail station were also available to attendees. If you wanted a picture to capture the moment, a photo booth was ready and waiting to be used. Additionally, the store featured claw machines as well as a giant Bear structure made out of denim which tied to the Denim Bear NFT released as part of the campaign. All in all, this was not something to miss!
NEW YORK, NEW YORK – JULY 26: Guests for Denim and Music Event at Pascun on Broadway presented by Pascun on June 26th, 2022 in New York City. (Photo by Michael Kutach/Getty Images for Element Brand Group)
Want to see how Pascun celebrated, check out our recap!