On The Scene: JMP The Label Swimwear Fashion Show – Miami Swim Week 2022

Juliette Porter of MTV’s hit reality TV show Siesta Key and Jaymi Zentner Washburn, co-designer alongside Juliette Porter, hosted the “Into The Jungle” runway show for Miami Swim Week 2022. Into The Jungle featured JMP The Label’s 2022 & 2023 swimwear collections. Into The Jungle was styled by the one and only Rebecca Weinberg of Sex and The City.

The evening started with photos, mingling, and a couple of Cosmopolitans while we waited patiently to enter the runway show hosted at the Paraiso tent. The majority (if not all) of the cast members from MTV’s Siesta Key were present to support Juliette. While we were waiting on the show to start, cast members were filming for season 5. Siesta Key relocated from Sarasota County to Miami-Dade for season 5.

According to JMP The Label’s website, the brand was established in 2021 by MTV star Juliette Porter, JMP The Label is a premier designer swimwear and apparel brand. JMP The Label boutique luxe collections reimagine swimwear for the independent babe on the go – from the beach to the bar, and beyond, each piece is thoughtfully designed to fit every woman. As a body-positive lifestyle brand, all women are kept in mind when creating the perfect look and feel. Precise fits and luxurious fabrics in a wide range of styles and silhouettes make JMP The Label effortlessly chic. With the perfect mix of casual and cool, the JMP vibe goes way beyond the beach or poolside hangs. Plus, with men and children’s swim, JMP The Label now lets everyone join in on the fun.

Juliette and Jaymi believe that swimwear can be an intimate exposure, which is why JMP The Label’s mission is to empower women to embrace their beauty. JMP The Label features inclusive models and leads important conversations around positive body image, women’s health and wellness, and normalizing beautiful and natural bodies of all sizes.  

Make sure to follow JMP The Label on IG and check out their website for size-inclusive and fashionable swimwear and clothing! 

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