On The Scene: Himbrimi Gin Launch

Bring the Beauty of Iceland’s Wilderness to the Cocktail World and savor every sip of this smooth London Dry Gin from Iceland…

Made from handpicked Icelandic wildflowers, geothermal water, and the river banks of the Westfjords, these unique elements go into the creation of Himbrimi Old Tom Gin and Winterbird London Dry Gin proudly make their U.S. debut.

Originally handmade in small batches by Icelandic artist and entrepreneur Óskar Ericsson as a sipping companion for his flyfishing trips along the eastern coastline of the Westfjords, a region known as Standir, Himbrimi has since achieved the World Gin Award, amongst other renowned acclaim. Ericsson has inspired bartenders to create Icelandic versions of classic gin cocktails across the world, in an attempt to follow in his footsteps.

“Himbrimi Old Tom Gin is an intentionally unusual gin made in the style of the classic Old Tom gin that was first produced in the pre-Prohibition era,” says Ericsson “Himbrimi Gin is floral yet earthy, sweet but complex, and is truly an Old World-style gin – almost a hybrid between a gin and a whisky, with a resemblance to the old Dutch Korenwyn-jenever.”

The launch event was a classy way to celebrate not only the drink but the water elements the drink was born out of.  the skilled bartenders were crafting cocktails that did the Gin being used total justice. Some highlights included the 50/50, which included the Himbrimi Winterbird Gin, dry vermouth, and orange bitters. Another favorite was a classic but with a twist – Old Tom Negroni, which boasted the Himbrimi Old Tom Gin, Sweet vermouth, and Campari.

The ice sculptures and digital waterfall, both acted as an ode toHimbrimi’s roots and the loon bird after which it’s named.

Its name reflects the brand’s commitment to Iceland’s natural environment. In fact, 5% of the revenue from the sale of each bottle of Winterbird is donated to nature conservations in Iceland.

Himbrimi Old Tom and London Dry Gins will be available in New York, expanding to additional markets later in 2022. For more information, visit www.himbrimigin.com and follow the brand on Instagram @ginhimbrimi.