On The Scene: #GRAMMYsNextGen Party 2024

We were on the scene for the official GRAMMYs Next Gen Party, last weekend. It was a great way to celebrate the biggest weekend in music with some of the creators and professionals shaping the future of the music industry. Held at Rolling Greens on Mateo, there were many activations for guests to enjoy as well as many photo opportunities. We attended the #GRAMMYsNextGen party with SMIRNOFF, who had one of the best activations of the night. This year, Smirnoff showed up at the 66th Annual Grammy Awards as the Official Spirits Sponsor and contributed to an unforgettable weekend. Guests arrived on the red carpet for photos and music which was amplified by Sonos. Once fully inside light bites were being served as well as food truck options.  and enjoyed Smirnoff No 21. Cocktails.

Smirnoff also offered guests specialty cocktails and a first-hand look at the brand’s smashing new RTD — Smirnoff SMASH Vodka Soda.

The 3rd annual #GRAMMYsNextGen Party, presented by Mastercard and Dyson, was for creators and professionals who are shaping the future of music. The party featured live performances by first-time GRAMMY nominee Romy, Blaqbonez, Cyanide Beats, and DJ Yasmin.

To add to the fun of the evening, guests had the opportunity to visit the Mastercard Secret Garden and Bloom House Speakeasy to learn about their Priceless Planet Coalition initiative. Dyson also provided an immersive listening experience, with opportunities to trial and capture content of the brand’s first audio technology, the Dyson Zone noise-cancelling headphones. Along with their noise-cancelling headphones, Dyson also provided styling stations for on-site touch ups.