In an unprecedented move blending Japanese tradition with American sports culture, Nikaido Oita Mugi Shochu has made its debut at Dodger Stadium.
This marks the first time shochu, Japan’s storied and innovative spirit, is available at the iconic baseball venue. Nikaido Oita Mugi Shochu’s arrival in the United States in 2024 follows five decades of acclaim in Japan, where it revolutionized the nation’s drinking culture since its debut in 1973.
Nikaido Oita Mugi Shochu’s introduction at Dodger Stadium is a historic milestone, not just for the beverage industry but also for cultural exchange between Japan and the United States. Eighth-generation Nikaido President Mr. Yuichi Nikaido, an enthusiastic sports fan, expressed his excitement about this new venture.
“Bringing our family’s flagship spirit to Dodger Stadium, a place where fans gather and celebrate, is incredibly special. It’s an honor to share a piece of our heritage with baseball fans in America,” he said. Fans attending home games can now experience Nikaido Shochu in the luxurious setting of the Bank of America Suites. Priced at $55 per 900ml bottle, this premium shochu offers an exclusive taste of Japan’s national spirit.
Shochu, Japan’s oldest distilled alcoholic beverage, has roots tracing back to the 1500s. It has become Japan’s most popular spirit, surpassing both nihon-shu (sake) and whiskey in sales. Shochu’s versatility and relatively low alcohol by volume (ABV), typically under 30%, make it a favorite among many. Whether enjoyed neat, diluted with water, served hot to release its complex bouquet, or mixed in cocktails, shochu caters to a wide range of palates. Nikaido Oita Mugi Shochu is renowned for being the first 100% barley shochu, utilizing barley koji in its production. This innovative approach set a new standard for shochu in Japan, earning widespread acclaim and solidifying Oita Mugi Shochu’s reputation nationwide. Its distinct flavor profile and craftsmanship have made it a beloved choice for shochu enthusiasts for over five decades.
- Product: 100% Barley Shochu
- ABV: 24%
- Bottle size: 900ml glass bottle
- Character: Balanced, smooth and clean tasting while retaining a rich, aromatic and fruity barley heart.
Check out the Dodgers’ schedule for the next chance to experience Nikaido at the ballgame for yourself. For those who can’t make it to the ballpark, Nikaido Oita Mugi Shochu is available at Southern California retailers like: Hi-Time Wine Cellars.