KnockturnaLIST: A Year of Makeup 6 Brand Launches You’ll Hope You Didn’t Miss!

This year has truly been the year of beauty from the various collaborations to launches, for the average makeup user it was hard to keep up. Although here we have got you covered, there were some beauty launches that truly changed the game and here they are:

6. Colourpop Eyeshadow Palettes

Colourpop is an LA-based makeup brand who launched their line of makeup back in 2014 to be an affordable yet high-end makeup brand. Their prices always aiming to be affordable yet high quality. People from around the globe rave about the pigmentation in colourpop super shock eyeshadows. The question remained when they would make palettes with pressed powders. In early 2017 the first pressed powder eyeshadow palette was revealed,

“Yes, Please!.” Their first pressed powder eyeshadow palette debuted. Throughout the year plenty of palettes have been released “Golden State of Mind,” in Sephora’s soon.

5. Huda Beauty

Huda Kattan is an Instagram influencer who launched her makeup brand in 2017. From liquid lipsticks, eyelashes to eyeshadow palettes, Huda Beauty blew up. The lipsticks are known for their lasting wears and various colors. Huda Beauty developed from Huda’s Instagram page and demand for the products was instantaneous.

Her products have been showcased with other makeup artists and consumers Instagram pages. Mid-year the brand was picked up by Sephora and her products are being sold in stores.


4. Jaclyn Hill x Morphe

Morphe a well-known makeup brand and makeup brushes. Morphe also is known for their pigmented eyeshadow palettes for a good price launched a collaboration with YouTube personality Jaclyn Hill. Jaclyn Hill hit it big in the youtube MUA world back in 2012 but has kept her following and expanded it since. She has done collabs with other brands but this palette was the most prominent.

Featuring shimmery shadows from across the rainbow, the texture and colors are smooth as well as vibrant!

3. KKW Beauty

Kim Kardashian West released her line of contouring kits back in June of 2017, which some did stir up some controversy when launched. Kim K was showcasing the product when she got robbed in Paris back in October of 2016. However, the products have done well and have been received greatly by numerous beauty gurus. Kim has been seen in videos with beauty influencers like Jaclyn Hill testing out the product. The only downfall is there isn’t much color diversity, yet the formula is lasting.


2. Pat McGrath at Sephora

Pat McGrath is known in the makeup community as an icon from her various techniques to he makeup line. Pat McGrath launched her Gold 001 back in 2015 and with the expansion of the collection that was exclusively available online. In 2017 this all changed with the high demand for her liquid and glittery makeup labs. Sephora came in September to adopt the labs and became available in October of 2017. The labs have been “disrupting the status quo” for makeup since.


1. Fenty Beauty

Rihanna Fenty, the entrepreneur she is developed and launched a makeup in 2017 that set the makeup world on fire. From the shade diversity in face products to the glittery gold highlighter that can be worn by anyone. The purpose of the line and brand was to make sure that everyone felt included. The line was overall accepted and got rave reviews from critics. It includes a lip gloss, lipsticks, foundations, highlighters, and much more. The brand keeps expanding especially with its latest iridescent lipstick release.

Throughout the year there have been various and amazing brand launches that have changed the game. From the glittery lips to highlighted cheekbones it has been a good year for makeup. You tubers like Ellarie and Jackie Aina are other’s you should look out for in the New Year. We can’t wait for what the new year holds! In 2018, may your brushes stay clean and your Instagrams be aesthetically pleasing.

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