Coachella, Stage Coach, and other hot ticket festivals are certainly about the music and the performers taking the stage… but they’re also about serving up fun looks for the fests. And while we all scroll our feeds to see what our favorite TikTok’ers are stepping out in (ya know, so we can serve up some similarly glam looks)… have you ever wondered just where the stars of TikTok and Insta get their inspo from?
Infinity Creative Agency kicked off Festival Season with a bang by inviting top influencers, fashionistas and beauty mavens for their ultimate festival styling suite.
The LA and NYC based agency, which works with top designers and beauty lines including Cult Gaia, Zadig & Voltaire, Alo, Equipment, Revolve, Amazon, Betsey Johnson, Beauty Blender, and many more, opened their showroom to select guests to get them festival-ready.
Guests enjoyed beauty water drinks from Pick Me Up and a delicious (and beautifully designed) charcuterie board from BonAppéCheese, LA’s premier maker of gourmet boards, boxes, and grazing tables — packed with an array of artisanal cheeses, cured meats, fresh fruits, and more.
The Clothes…
90s and Y2K iconic brand Betsey Johnson was a favorite with fun flowery dresses, bling’ed out sneaks and boots, glam jewelry worthy of a rockstar look and a wild variety of purses that are anything but basic. Guests checked out bold looks that included bags in the shape of guitars, purses, retro radios, easter baskets, toasters with pop tarts, and more.
Generation Love offered its brand of effortlessly chic fashions, including bling’d out bikinis to help anyone shine a little extra in the summer sun.
Few brands say “Southern California” quite as well as Fred Segal, so bloggers scooped up baby tees with the namesake logo on it.
Perennial blogger faves Ow Collection, I Am Gia, and Pretty Little Thing served up plenty of sexy peek-a-boo wardrobe staple essentials. Princess Polly, which also opened a flagship store in the Century City mall a few months ago, offered more festival looks.
Honey Birdette, which also has its own flagship store in the Century City mall, was showcasing luxury lingerie looks to show off as well.
And of course, no festival look is complete without the perfect sunnies — and guests checked out butterfly shaped glasses from Betsey Johnson, along with fun lenses from Quay and Otra.
The Beauty…
Heat healer, whose infrared heat belt is a fave of Kim Kardashian (she gifted it to her closest friends and fam for the holidays), is all about creating luxurious next generation sauna and wellness products. Because before you can get your makeup glam on… it’s essential to take care of yourself first and foremost.
Influencers also checked out a variety of longtime faves, and were introduced to some new must-haves including Danucera’s Master Mask, Alo’s glow system sunscreen and moisturizer, Charlotte Tilbury flawless filters, Joanna Vargas Magic Serum for soothing and strengthening, Benefit Cosmetics mascaras and brow setters, Stila Cosmetics liquid eyeliners and gel lip oils, and NudeStix blush tints and skincare line.