British Consul General Paul Rennie welcomed industry insiders to his home this week as he kicked off the first-ever UK Music Tech Trade Mission in conjunction with the UK government’s Department for Business and Trade here in Los Angeles.
The new initiative spotlights the future of sound, creativity, and fan connection and builds on the legacy of the LA Sync Mission. For two decades, these sync missions have connected UK Music talent with top-tier US studios.
At the lovely reception, guests from the Music Tech and LA Sync missions mingled with execs from across music, tech and Hollywood. Networking with a global flair — in one of LA’s most iconic diplomatic homes.
Guests enjoyed curated cocktails and elegant small bites in the garden, where conversation flowed among the connected crowd, many of whom have shared projects and sync deals over the years… or were speaking about collab’ing in the future. Attendees traveled from across California and the UK, coming together specifically for this celebration of music, innovation, and creative exchange.
The following night, the vibe shifted to Hollywood’s No Vacancy, where up-and-coming UK and US artists shared the stage for a genre-blending showcase hosted by [PIAS].
Of course, celebrating the UK’s influence in Hollywood isn’t anything new — it’s been here for decades, and not just behind the mic or on screen.
British Beats Behind Your Favorite Scenes
Ever since The Beatles stepped onto the Ed Sullivan Show stage… and movie screens in films like A Hard Day’s Night, British music has been part of our global pop culture. Whether through radio, streaming playlists, or unforgettable moments in film and TV, UK artists continue to shape the soundtrack.
Remember Sophie Ellis-Bextor’s “Murder on the Dancefloor” turning Saltburn’s finale into a classic? Dua Lipa’s “Dance the Night” powering Barbie’s pink dreamworld? Kate Bush’s “Running Up That Hill” lifting Stranger Things? Or Adele’s “Rolling in the Deep” bringing an extra emotional punch to one of Chuck and Blair’s unforgettable Gossip Girl showdowns? (Yes, xoxo, indeed)
These are just a few of the many (many) examples highlighting the success of UK artists across our TV and film screens. But these syncs are more than just well-placed tracks—they’re a powerful force in global entertainment. In 2023 alone, sync revenue for recorded music hit $632 million, according to the IFPI Global Music Report.
That’s big business — and a key reason behind the LA Sync Missions, a government-supported trade initiative led by BPI, the UK’s recorded music industry association.
From TikTok to TV to the big screen, the UK’s next sync hit is just a scene away.
Stay tuned…