Exclusive: JcPenney Unveils New Marilyn Monroe Capsule Collection

Five floors up at Manhattan’s Lexington Hotel is home to one of the most iconic rooms in the city, The Norma Jeanne Suite. The Suite was once home to none other than Marilyn Monroe, while she filmed her legendary role in The Seven Year Itch. The white dress scene that surely comes to mind when thinking about the actress was filmed just a few blocks away. On Thursday, J.c. Penney utilized this incredible piece of pop culture history to unveil their newest collection, The Marilyn Monroe Capsule Collection.

Now available exclusively at JCPenney stores and online, the twelve piece capsule collection ($29 – $120) hilights size inclusivity and is available in sizes XS – 3X and reflects Marilyn’s down to earth, everyday style. In late-May, the collection will expand from apparel into shoes through a partnership with Keds on two exclusive sneaker designs.

Marilyn Monroe for JCPenney is a limited-time only women’s apparel line inspired by the Hollywood icon’s everyday style. The pieces hold a beautiful summery vibe, which represents visions of Marilyns Summers in cape cod, some of the peices sporting beautiful nautical colors, beach florals, and special designs to hilight the beauty of women’s bodies.

“Inspired by Marilyn Monroe’s effortless style and fashion legacy, this exclusive capsule collection provides customers with clothing they’ll feel both comfortable and stylish in,” said Val Harris, JCPenney’s senior vice president of product design, trend and brand management. “Designed for all women who love quality and timeless style, JCPenney is pleased to expand its portfolio with this versatile, affordable collection.”

The collection does a beautiful job of representing the many different sides of Marilyn and her style, and the beauty of summer styles. To celebrate the launch, J.c. Penney invited us to the Norma Jeanne Suite on Thursday to preview this miraculous collection. The morning was complete with breakfast, browsing of the pieces, and even a rooftop balcony bouquet bar where we could pick our own flowers to create a gorgeous arrangement. It was such a beautiful way to celebrate such an exciting launch and collection, and we can’t wait to see just how many people love these looks as much as we do!

Shop Marilyn Monroe for JCPenney here!

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