WWE Summerslam held on the 5th of August was a great night as it took place in Detroit, Michigan and there were many fans in attendance, making it a great success.
The city of Detroit played host to a number of WWE dramas on Saturday night, as the ongoing storyline of The Bloodline took center stage once again for wrestling fans and the city served as the backdrop for many of the narratives for WWE Summerslam.
In a battle of “Tribal Combat,” Jey Uso challenged Roman Reigns for the Undisputed WWE Universal Championship as well as to be recognized as the “Tribal Chief.” The biggest question was how would Solo Sikoa and Jimmy Uso play a role?
There are also three additional belts at stake at WWE Summerslam, as Asuka is battling Charlotte Flair and Bianca Belair for the Women’s Championship, which Bianca won. However, Iyo Sky cashed in her Money in the Bank contract to win the championship for the first time. As for the World Heavyweight Championship, Finn Balor took on Seth “Freakin” Rollins, and Gunther defended his Intercontinental Championship against Drew McIntyre.
The event was attended by over 50,000 WWE fans from all over the world. In the early stages of WWE Summerslam, there were already activities for fans to take part in. C4 Energy was giving away its new product to attendees at the event, and it proved to be beneficial since the weather outside was extremely hot and humid. In addition to the activation held by Cricket Wireless, 2K Games was also there to offer fans the chance to play WWE 2K23 and cut promos as WWE superstars.
With their tremendous advertising investment in the Detroit market, WWE was able to leverage billboards, digital out-of-home advertising, and media displays all over the city, demonstrating a significant investment in this market.
When it came time for an epic match between Rhodes and Lesnar, both stars were more than ready to deliver. In order to prolong their wait until WrestleMania 40, WWE intends to keep Rhodes far from the WWE World Heavyweight Championship. Despite Rhodes’ popularity, he remains the favorite to face Reigns in the main event of WWE Universe. There was a big surprise in the outcome of this match when Brock Lesnar decided to endorse Cody Rhodes, which was something no one anticipated would happen.