CUCCOO aims to make fashion affordable with its new Rock Goddess Collection. The accessory and footwear brand featured some spring and festival-friendly styles at their New York launch party inside the popular pink-themed restaurant Pietro Nolita. Between Italian bites and champagne sips, industry tastemakers, editors, and designers previewed the edgy 34-piece collection.
With the emboldened tagline, “Fierce footwear for fearless babes,” the company‘s event did not miss the mark. The vision catered to those who want to make a statement from metallic satchels to sheer paneled Western-inspired stiletto boots and patent leather platformed Mary Janes. “We wanted to put out products that were accessible without compromising the quality of our materials or craftsmanship. Whether seen in SoHo or at Coachella, consumers can feel their best,” confirmed a CUCCOO rep.
In collaboration with the global e-retailer SHEIN, the launch party preceded the Shein Design Summit, which featured panelist LaQuan Smith, designer and founder of LaQuan Smith; Laura Kim, co-creative director at Monse; Maeve Reilly, celebrity stylist, and Gary Wassner, CEO of Hilldun Corporation, reiterating an all-around dedication to celebrating independent designers and extending fashionable resources. “We’re committed to empowering aspiring entrepreneurs,” said George Chiao, U.S. president of SHEIN, via a press statement.
CUCCOO’s Rock Goddess collection ranges from 18 to 52 dollars, with prospective products on the way.