From Tom Brady and the cast of ‘Stranger Things’ to Ali Krieger, Ashlyn Harris, Luis Fonsi, David Beckham, Tyler Cameron, and Kathy Hilton — here is what’s new and noteworthy this week.
Tom Brady appears in a new set of commercials for Hertz following his iconic retirement and un-retirement. The series of spots for the car rental company features audio branding from OneRepublic’s Ryan Tedder.
Stranger Things‘ Gaten Matarazzo and Caleb McLaughlin join forces with Domino’s and the pizza company’s new mind ordering app.
The app is a new immersive experience which places “test subjects” inside Hawkins National Lab in Hawkins, Indiana in 1986 – the setting of Stranger Things. Users can explore the lab, uncover Easter eggs, use their telekinetic powers to gain control of certain objects and place a Domino’s Easy Order by using facial recognition and eye-tracking technology.
As part of the campaign, Gaten Matarazzo and Caleb McLaughlin appear as their characters Dustin and Lucas visiting a Domino’s.
Soccer stars Ali Krieger and Ashlyn Harris celebrate Mother’s Day with a custom wrapped car from Hertz to commemorate their second Mother’s Day with daughter Sloane Phillips. The custom wrapping for vehicles has been so successful that Hertz is making them available to renters who are celebrating a special occasion. Customers can even customize their very own vehicle wrapping “Let’s Go!” vehicle.
Multi-platinum global recording artist Luis Fonsi partners with the Alzheimer’s Association on its Music Moments campaign to raise Alzheimer’s awareness and draw attention to the significant impact that the disease has on the Latino community. Music Moments highlights the emotional connection between music and the moments in life that we never want to lose.
Since its launch two years ago, Music Moments has expanded to reach a bilingual audience with Fonsi serving as the first Latin artist featured in the digital storytelling series. The powerful rendition of his song “Girasoles” launched with the campaign in both Spanish and English.
Join the campaign by sharing your Music Moments using the hashtag #MusicMoments. For additional information, visit: alz.org/musicmoments.
David Beckham appeared at F45 Miami for the official launch of Gunnar Peterson’s new DB45 workout. Peterson serves as F45’s Chief of Athletics. The Bachelorette alumnus Tyler Cameron also joined the event.
Foodgod makes a surprise appearance at the Hertz lot at LAX. As thousands of travelers collect their rental cars on this busy travel holiday weekend, they were treated to tacos and poutine from two of LA’s most loved food trucks. According to Foodgod, “Hertz is all about connecting their customers to the moments that matter with a great travel experience so I’m excited to be here today to help give their customers a taste of LA before they even hit the road!” (Photo by Jerod Harris for Hertz)
Kathy Hilton — famed entrepreneur, fashion designer, and philanthropist — was presented with an Honorary Doctorate from the Academy of Art University on May 18. University President Dr. Elisa Stephens presented Hilton the award during the Spring 2022 Graduate Commencement Ceremony at the San Francisco-based institution.