This Wednesday, Campari held their international press conference for the annual calendar featuring actress Kate Hudson at the Standard Hotel in New York, attracting press worldwide.
Kate Hudson appeared to the conference in a full red suit with glittering heels to match the annual campaign. Kate Hudson’s 2016 Campari Calendar follows the paths of stars including Salma Hayek, Eva Mendes, Uma Thurman, Penelope Cruz, and most recent Eva Green. This year’s theme, the “Bittersweet Campaign,” features the actress embodying rivaling flavors of bitter and sweet, shot by the renowned photographer Michelangelo Di Battista. During the press conference, Kate also unveiled her favorite drink, the Negroni, as the perfect apéritif coming into fall and winter.
The annual calendar is made exclusive to friends of Campari, with exactly 9,999 copies made and distributed.
Here’s what Kate had to say about working with Campari and Michelangelo:
“When you’re working with someone like Michelangelo, you can just sort of show up – because he knows what he’s doing. I trust him. It’s one thing when it’s your vision like when I’m producing something or directing that I have to take responsibility for it, so I enjoy being an actress, you can just tell me what to do and I’m happy to do that, and bring whatever I can or what I can do to that. Every once in a while you have to pipe up a little bit if you have something to offer but that didn’t happen here. This was a lovely, great time and these pictures took so much time to set up and I just wanted to make sure I was doing the right thing for him.”
Check out the exclusive behind the scenes video here: