Amanda Seyfried made an appearance at the SHISEIDO Group’s press conference at the Palace Hotel in Tokyo for their new Spring 2016 products.
The theme of the spring campaign is the idea of Radiance Transcending Time which the guests were given first hand experience. The lush and spacious venue at the hotel was transformed into a virtual “cell” to unlock the secrets to radiant skin and a Special Laboratory Zone of the Clé de Peau Beauté Laboratory at the cutting edge of science.
The event then proceeded with a presentation of the latest advertising materials of Amanda Seyfried, shot by Bruce Weber, featuring Seyfried’s radiant, glowing look and charm. As Cle de Peau Beauty’s brand muse since 2011, she spoke about how the brand has made its way into her beauty routine. “I use CPB every day for my skin,” she said. “With the new CPB skincare, I look forward to an even more fulfilling life, in which not only my skin, but my whole being is radiating from within,” she announced.
The products will be sold in twelve countries around the world, in Japan, China, Taiwan, South Korea, Malaysia, Thailand, Singapore, Vietnam, Indonesia, the United States, Canada, and Russia in spring 2016.