The fashion landscape is constantly evolving, shaped by the visionaries who push boundaries and redefine trends.
Among those at the forefront is Phaith Montoya, a style icon whose influence extends far beyond the world of social media. In this interview, I sat down with Phaith to delve into her recent collaboration with Pretty Little Thing (PLT) and explore the creative process behind the collection. Together, we explored how the edit reflects her signature style and unwavering commitment to inclusivity, ultimately showcasing how her influence translates into a fashion line accessible to a wider audience.
Phaith Montoya’s journey to influencer stardom wasn’t exactly part of the plan. While many meticulously curate their online presence with the hopes of internet fame, Phaith’s path took a delightful detour. When Pahith decided it was time to have her “Britney moment,” she shaved her head, symbolizing a fresh start, which she chose to document online. When her journey began to resonate with millions, it propelled her into the spotlight with a platform and a voice in an unexpectedly short time.
“It was the kind of success I did not see coming”
This newfound platform wasn’t just about her; it was a chance to connect, uplift, and inspire. That’s when Phaith made a pivotal decision: to use her newfound voice for good. Her love for fashion and pop culture collided with a glaring absence: the lack of plus-sized women dominating these vibrant spaces. This realization became her driving force. By embracing her own style and advocating for inclusivity, her influence opened a new lane in the fashion industry, one that celebrates beauty in all its diverse forms.
“I’ve always had a passion for fashion and a love for all things pop culture, and seeing the lack of representation of plus-sized women in those spaces felt like it was a void that needed to be filled- and I feel like that’s where I fit in.”
When Pretty Little Thing (PLT) reached out to collaborate on an edit, she knew it was a chance to truly make a difference. “It was a no-brainer,” she says. Her edit with Pretty Little Thing is a landmark achievement. Forget the industry standard of size 3X; this collection offers options all the way up to a size 5X, a selection practically unheard of in today’s fashion scene. Her edit with Pretty Little Thing is a shining example of influence used for good, paving the way for a future where fashion celebrates every form.
When asked what advice she’d offer her younger self, her response offered a surprise. Instead of offering hindsight, she declared with a powerful smile, “There was a young version of myself that always knew that I had a certain magic inside of me.” This “magic” isn’t some mystical force but rather the potent combination of her infectious personality, a keen eye for fashion, and unwavering belief in inclusivity. Through her platform, she’s not just changing the fashion industry; her influence serves as a powerful reminder to cultivate our individual confidence and embrace the sartorial choices that empower us to make a bold impact on the world.
Phaith’s edit with Pretty Little Thing (PLT) is officially live and available to shop at https://www.prettylittlething.us/new-in-us.html