Off price retailer Burlington Stores, and WomenHeart have teamed up with tv talk show host Wendy Williams for a heart health awareness campaign known as the #HealthyHeartSelfie Challenge.
Williams will serve as voice of the challenge in which she participated in a panel discussion in New York City with Mayo Clinic’s Dr. Sharonne N. Hayes, MD and WomenHeart Champions to help educate women and encourage women to go for heart screenings.Throughout the month of February women are being encouraged to check the hashtag #HealthyHeartSelfie for heart health tips from Wendy Williams, Burlington Stores and WomenHeart. They are also encouraged to share a photo of how they are using that tip or share their opinion on what heart health means to them using #HealthyHeartSelfie. For every photo posted with #HealthyHeartSelfie, Burlington will donate $1, up to $25,000, to benefit WomenHeart.
As part of the campaign, Burlington Stores have given customers the opportunity to donate $1 or more at check out at any Burlington store location through March 31, 2016 and all proceeds will go to WomenHeart. On February 5th, National Wear Red Day, from 11 a.m. to 3 p.m., 47 Burlington store locations across the country (a store in each state/US Territory/District where Burlington has locations) will host free women’s heart health screenings in partnership with WomenHeart. Customers will have the opportunity to get their blood pressure, pulse and BMI checked by a certified health professional, talk with WomenHeart Champions, heart disease survivors, and receive bi-lingual (English/Spanish) women’s heart health information.
“We are thankful to Burlington and their millions of customers and thousands of associates nationwide for their continued support to help us further our mission. We are thrilled to bring the #HealthyHeartSelfie Challenge to life as we continue our great work with Burlington Stores,” says Mary McGowan, Chief Executive Officer of WomenHeart. “It’s important that we get our message across through as many channels as possible, whether it’s our in store collection campaign, online or via social media, so that we have every opportunity to reach women across the country.”
Over the past four years, Burlington has raised over $4 million for WomenHeart, which has allowed the organization to continue to support and educate Hispanic women who are a high risk population for heart disease – through its Para la Mujer Hispana initiative.