vitaminwater hosted a night centering city-borough pride in Brooklyn, NYC, to celebrate local artists, businesses, and creators and the launch of its “City Flavors” interactive campaign.
The campaign brought together local artists, businesses, and creators from the five NYC boroughs to cultivate a unique experience. In collaboration with UnitedMasters, the campaign also featured performances from local artists such as Joey Bada$$, Jovanie, Dajah Dorne, Krystal Vega (host), VenusX, and DJ ODALYS to commemorate the campaign’s ending in an intimate-style concert.
The campaign ran from December 10th to 14th, including a city-wide scavenger hunt with exclusive prizes. Three hundred seventy-five bottles were hidden throughout the city, guaranteeing access to the event. Participants collected custom-wrapped vitaminwater bottles at participating businesses throughout the city, which revealed clues on artists set to perform at the Brooklyn venue. The more bottles collected from fans granted more perks, such as meet & greets with artists, cocktail vouchers, custom vitaminwater gear, and premium swag bags.
Some notable food vendors available at the venue for fans to indulge between sets from all five boroughs included savory eats from Morenos Cuchifrito, empanadas from T’s Kitchen, and sweet treats like pies from Tris Pies and moist brownies from The Little Fat Girl.