‘Tulsa King’ Dishes Out Premiere Fun at San Gennaro Festival

NEW YORK, NEW YORK - SEPTEMBER 16: (L-R) Kimberly Roots, Garrett Hedlund, McKenna Quigley Harrington, Dana Delany, Frank Grillo, Jay Will, Bella Heathcote and Martin Starr speak at the Tulsa King Panel on September 16, 2025 in New York City. (Photo by Bennett Raglin/Getty Images for Paramount+)

Paramount+ cooked up a delicious twist for the premiere of “Tulsa King.”

On Sept. 16th, the starry cast headed downtown to Little Italy in style and held court at the iconic Ferrara’s Bakery & Café for a private party full of espresso martinis and sweet treats of cannolis and gelato. It hyped up guests who came to be a part of the Season 3 celebration as hundreds of folks gathered at a stage set for a panel at the San Gennaro Festival.

NEW YORK, NEW YORK – SEPTEMBER 16: (L-R) McKenna Quigley Harrington, Dana Delany and Bella Heathcote attend the Tulsa King Panel on September 16, 2025 in New York City. (Photo by Bennett Raglin/Getty Images for Paramount+)

Attendees including “Tulsa King” cast members Sylvester Stallone, Dana Delany, Garrett Hedlund, Martin Starr, Jay Will, Annabella Sciorra, Bella Heathcote, Frank Grillo, McKenna Quigley Harrington, and Vincent Piazza, along with executive producer and 101 Studios CEO David C. Glasser and Paramount Network executives Jane Wiseman, Amy Campbell and Keith Cox took the bash outside following toasts.

NEW YORK, NEW YORK – SEPTEMBER 16: Guests attend the Tulsa King Panel on September 16, 2025 in New York City. (Photo by Bennett Raglin/Getty Images for Paramount+)

The enthusiastic crowd gave a welcoming cheer as a Q&A panel with the cast kicked off. Moderated by TVLine Editor-in-Chief Kim Roots, the show’s stars shared witty insight into the development of their characters in the next chapter. Charmin and with a hint of not wanting to reveal it all, each of the players expressed gratitude for the comeback as much as for the fans who have kept the show’s momentum growing.

I think ‘Tulsa King’ is pretty infamous for having an explosive last season. And this one I think everything builds up to that tenth episode,” said Hedlund to the audience.

In the new season, Dwight’s empire expands, so do his enemies and the risks to his crew. Now, he faces his most dangerous adversaries in Tulsa yet: the Dunmires, a powerful old-money family that doesn’t play by old-world rules, forcing Dwight to fight for everything he’s built and protect his family.

NEW YORK, NEW YORK – SEPTEMBER 16: (L-R) Keith Cox, McKenna Quigley Harrington, Bella Heathcote, Martin Starr, Vincent Piazza, Dana Delany, Sylvester Stallone, Annabella Sciorra, Frank Grillo, Garrett Hedlund and Jay Will attends the Tulsa King Panel on September 16, 2025 in New York City. (Photo by Bennett Raglin/Getty Images for Paramount+)

Samuel L. Jackson will also guest star in multiple episodes. The event followed a prior red carpet earlier in the evening.

“Tulsa King” premieres Sunday, Sept. 21.

 

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