On June 14, the Tribeca Film Festival presented “Tribeca X” at Spring Studios. The day-long event featured leading voices in advertising and entertainment. Headliners included keynote Diane von Furstenberg in conversation with Seth Meyers, GE’s Linda Boff, and General Motors’ Alan Wexler. Tribeca X announced their award winners as well. The event celebrated the intersections of entertainment and advertising. Tribeca Film Festival had a similar mission.
After, American film producer Jane Rosenthal gave her opening remarks. She talked about the importance of diverse representation in media. At 9:00 AM, the first panel started.
The conversation was called “Writing the Next Chapter: The Importance of Brand Story for Brand Evolution.” The speaker list consisted of General Electric Global Chief Marketing Officer Linda Boff and General Motors Senior Vice President of Strategy and Innovation. Through their own business experience, the leaders recommended strategies for brand success. At 9:30 AM, the next conversation started.
The discussion was titled “Founder Spotlight: Diane von Furstenberg.” Furstenberg discussed the origins of her high-end fashion company. With comedian Seth Meyers, they talk about the importance of inspiring others. Meyers delivered light-hearted jokes throughout the conversation. The business leaders sat on comfortable armchairs. At 10:00 AM, a proceeding discussion started.
This talk was named “Doing Good is Good for Business: Brands Building Trust by Taking Action.” Speakers included Gilead Sciences Senior Vice President of Public Affairs Alex Kalomparis, Grindr Chief Executive Officer George Arison, and Rainbow Disruption Founder & CEO Jarvis Sam. Forbes CRO Sherry Philips moderated the talk. The business executives discussed the importance of calls to action in advertising. At 10:30 AM, a fourth discussion occurred.
The chat was titled “The Next Five Years in Streaming & What it Means for Movie Makers and Brands.” Participants consisted of VaynerMedia Chief Executive Officer Gary Vaynerchuk and Tubi Chief Revenue Officer Mark Rotblat. They talked about the future of streaming services. Already, these platforms have seen much success. At 11:00 AM, a talk about entertainment technology happened.
This dialogue was labeled “Rewriting the System With Web3.” OKX Global Chief Marketing Officer Haider Rafique talked about new blockchain technology. The website mechanism caused the development of decentralized apps. The innovation allowed for virtual reality and immersive experiences. After this speech, a fifteen-minute break happened.
Bags of thin pita chips and glass Acqua Panna water bottles sat on long tables. Attendees enjoyed the free refreshments while they waited for the breakout sessions.
The first session was called “Session A: Why Distribution Cannot Be an Afterthought.” Participants consisted of Grindr Senior Brand Partnerships Executive Andy Kraut, MediaBrands Global Chief Content Officer Brendan Gaul, and Future of Advertising and Head of P&G Studios at Procter & Gamble Group Vice President Kimberly Doebereiner. They discussed how to efficiently distribute products. The second breakout session had a different subject.
The talk “Session B: Brand Storytelling: What We Mean, How We Talk About It, and How We Measure It” focused on advertisements that tell stories. Speakers included Development Executive & Showrunner Director Megan Wells, One Minute to Midnight Co-Founder Paul Laver, SC Blueprint Inc. Consultant Sarah Colamarino, and Synchrony Financial Managing Director of Brand, Promotions, and Customer Experience Cindy Sewell Weisskopf. The third breakout session had a different subject as well.
The discussion “Session C: Using A.I. to Power Story: A Case Study” highlighted exciting new entertainment technology. AI Artist Chad Nelson, Open AI Engineer Joyce Lee, and Native Foreign Co-Founder Nik Kleverov discussed the uses of artificial intelligence in creative work. After another fifteen-minute break, the next discussion started.
The conversation “Tapping the Power of Inspiration” talked about the importance of creativity and innovation. Speakers consisted of Indeed Global Brand and Creative Vice President Jennifer Warren, U.S. Bank Head of Brand Advertising & Creative Strategy Senior Vice President Kelly Colbert, Frito-Lay Marketing Vice President Rhasheda Boyd, and SC Blueprint Inc. Consultant Sarah Colamarino. At 1:00 PM, the final conversation happened.
The title was ” From Awareness to Action: How John Deere Is Addressing Racial Inequities through Documentary Storytelling.” Speakers included Al Roker Entertainment Chief Executive Officer Al Roker, Executive Producer/Director Eternal Polk, and John Deere Vice President of Global Brand and Communications Mara Downing. They discussed Manhattan’s generational brownstones and gentrification. After, Tribeca X announced their award winners.
At the event, the winners of the 2023 Tribeca X Awards were announced. Categories consist of Features, Shorts, Series, Audio, and Immersive Content. The awards recognize companies and creators who connect with consumers through storytelling. A stellar film won the Features Award.
Farhoud Meybo’s Earthbound: Nzambi Matee explored the life of Nzambi Matee. This Kenyan entrepreneur and innovator finds solutions to the plastic waste epidemic in her hometown of Nairobi. Gjenge Markers advertised and Orlando Bloom executively produced the film. An informative piece won the Shorts Award.
Rudy Valdez’s Translators followed Harye, Densel, and Virginia. The subjects are part of the 11 million child translators in the United States. They facilitate conversations with their parents in everyday situations. The piece amplified immigrant families’ voices. U.S. Bank advertised the important cinema. An iconic television show won the Series Award.
Patrick Daughters’ Full Bleed took a closer look at creators’ lives. It explored how artists pushed boundaries and faced obstacles. The production team submitted the first episode to Tribeca X. It discussed Freedom Tower’s decade-long development and celebrated architect Daniel Libeskind’s career. A fascinating podcast won the Audio Award.
Pedro Mendes’ Making an Impossible Airplane: The Untold Story of the Concorde featured two engineers from two different countries who spoke two different languages. The content is part of Atlassian’s brand evolution. The project is a source of open collaboration. The podcast told previously-unheard stories and engaged audiences. It communicated Atlassian’s slogan of ‘impossible alone.’ A dazzling experience won the Immersive Award.
Jamie Hewlett and Fx Goby’s Gorillaz Presents…Skinny Ape revolutionized the concept of musical performances. It transformed New York and London’s streets into stages for two groundbreaking concerts. On December 17 and 18, bandmates Murdoc, 2D, Noodle, and Russel towered above eager fans. Iconic skylines served as backdrops. Tribeca X treated attendees to an elegant lunch.
Guests chose between the farro bowl, spring noodles, poki bowl, and turkey club sandwich. The farro bowl contained summer squash, green market veggies, foraged mushrooms, and turmeric dressing. The spring noodles were topped with toasted sesame, ginger, mango slices, and peanuts. The poki bowl had sticky rice, kimchi, tofu, radishes, and cucumbers. The turkey club sandwich had slices of heritage turkey, heritage bacon, organic egg, and lettuce.