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TINDER hosts the Ultimate Un-cuffing “CHAOTIC SINGLES PARTY” at The MOXY

by Danielle Niecey August 9, 2023
written by Danielle Niecey

August 4th, 2023. The Bar Beford, Moxy Hotel, Williamsburg, Brooklyn—-The Chaotic Singles Party takes on the Moxy Hotel with Tinder as a host. The Chaotic Singles Party is the brainchild event that went viral via TikTok, on Valentine’s Day of 2022 by Actress, Event Host, and Creator, Cassidy Davis. Cassidy rounded up her single friends and had them invite their long standing crushes from a dating app to an exclusive single’s only house party. She then shared this gathering online. The post went viral, pooling in well over a million views within days. The viral video picked up so much attention that it aired on Good Morning America, the Wall Street Journal, Insider, The New York Times, The Drew Barrymore Show, and KTLA 5 News in Los Angeles among others. Thus, the Chaotic Singles Party was born. 

The Chaotic Singles Parties are held monthly all over the continental US in major cities, such as LA, New York, and Chicago (with a new surprise date and location, currently in the works). On average, between 200-300 singles attend these monthly gatherings in hopes to find their summer fling or forever thing. Impressed by the idea, and being one of the major dating apps in the world, Tinder swiped right on the idea of partnering with the “Chaotic Singles Party” creator to incorporate the popular singles-mingling event into their, “Singles Summer Series” initiative that encourages singles to meet by creating in-person experiences to connect.

A research study from Tinder discovered that “4 out of 10 young singles recently split from a partner”, or typically plan to weeks before the spring and summer months hit in order to be single and available to mingle.  Eager to assist their happy swiping, Tinder launched their very own “Single Summer Series” to help the “newly un-cuffed” population get back out there into the physical dating world. This time partnering with the viral dating wave made by Cassidy’s “Chaotic Singles Party”; and where better to host the NYC event, than the coolest trendsetting hotel hotspot, the Moxy, Williamsburg, Brooklyn.

To attempt to simulate the full experience of the “Chaotic Singles Party”, I joined Tinder and created a user profile in hopes I’d meet up with a match.  I even had my friends and family vote on the spiciest photo for my profile. I set up a Tinder account a few days prior to the event; as it was my hope that one of the 99+ potential “right-swipes” would match with me and I could find a least one to invite to the party. Unfortunately, I did not swipe fast enough to match or build a connection in my area before the event on August 4th. Luckily, there were other eligible singles there who attended and had no pre-existing match either, so my options were wide open.

Danielle Niecey/The Knockturnal. Pictured at Tinder’s “Chaotic Singles Summer” Photographer: C. London; Edits: J. Rivas

Located on Bedford Avenue, Brooklyn, a destination cocktail bar, the Bar Bedford, awaited a room full of enthusiastic singles. The 21 + event welcomed me and my tiny entourage of +2 who did not know much of what to expect when approaching this beautifully low-lit cocktail bar. The Bar Bedford, the bar hosting the party, was designed by Bar Lab, the creative entity behind the Broken Shaker restaurant, housed in the Moxy Hotel. Upon entrance, we were greeted by the Tinder team who gleefully handed out name tags shaped in the form of the Tinder flame logos. The customized logos, which also included LGBTQAI+-friendly customized options, represented the guests’ “swipe-preference” type. Guests also had the option of entering a rally where they could win prizes for themselves and their matches. We quickly wrote our names down, attached our Tinder flames to our outfits, and got chaotic-wit-it.

Well, not too chaotic. The event felt more like, laid back chill-vibes, meets singles mixer all in one. It was everything that represented Williamsburg on a Friday night, “low-key, no pressure, and a moderately casual” ambiance. Present was a live DJ who kept up-tempo grooves in rotation for the evening with a blend of lo-fi, house, and EDM tunes. Guests sipped cocktails and flowed freely through the lounge, exchanging numbers, Instagram, and other social media handles; mingling with their favorite matches, new and old,  and indulging in the opportunity to chat with more than one potential love interest.

Chaotic Interview with Cassidy Davis, creator of the “Chaotic Singles Party”

A few guests, myself included, were interviewed by Cassidy herself, and shared details about our “Chaotic” party experience , our upcoming date plans with our new connections, and how easy it was to meet attractive new singles in a more public setting versus one on one pressures of a first date. The idea of a plethora of available singles all under one roof, looking to meet other hopefuls alleviated a lot of the first-time meet-up jitters. It was such a breath of fresh air for many singles who feel more comfortable crawling out of their pandemic pads, apartments, and remote jobs to make human-to-human contact.

For those looking to catch the next Chaotic Singles Party hosted by Tinder, here are a few “needs-to-knows”: Tinder members in New York must be 21 years of age or older to attend due to the sale, consumption and circulation of alcoholic beverages at the party. Tinder members do receive early access to the Chaotic Singles parties hosted by Tinder, allowing them first dibs to secure tickets before they are made available to the general public. Tinder ticket holders do receive preferred entrance to the events. Additional information for future upcoming Chaotic Singles Parties is provided on the Tinder app and Tinder website. Tickets allow entry for two guests – the member and a match they’re interested in exploring a connection with. Once the tickets go live, anyone 21+ is open to purchasing remaining tickets on platforms like Eventbrite (or wherever tickets are available for sale) to attend. Though it is encouraged, you do not need a date or connection to attend.

I thoroughly enjoyed myself at this Chaotic Singles Party hosted by Tinder and highly recommend those in search of a new hottie to take the plunge and swipe right. 

August 9, 2023 0 comment
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Knox - Courtesy of Acacia Evans
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An Exclusive Interview with Knox and His Latest Single ‘Not The 1975’

by Lucy Niederman July 25, 2023
written by Lucy Niederman

Based in Nashville, Tennessee, Knox is a talented singer-songwriter rapidly ascending within the music industry. Within the last year and a half, he has signed to Atlantic Records and built a strong fanbase via TikTok, with one of his videos featuring his hit track “Sneakers” reaching nearly 2 million views overnight. “Sneakers” now has over 23 million streams across streaming platforms.

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July 25, 2023 0 comment
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Indulging in the Delights of Cloudy Bay: A Dining Experience in East Hampton

by Tristen Yang July 24, 2023
written by Tristen Yang

This week, we had the privilege of attending an extraordinary dinner event hosted by Cloudy Bay, a celebration of the art of entertaining amidst the breathtaking natural beauty of an outdoor setting. 

The atmosphere was set from the moment guests arrived at the Fireplace Farm in East Hampton, dressed in chic Garden Party attire. As we stepped onto the property’s driveway, a warm greeting awaited with a glass of Cloudy Bay’s signature Sauvignon Blanc, a tantalizing prelude to the delights that lay ahead.  

A testament to Cloudy Bay’s heritage, the Sauvignon Blanc has been the brand’s flagship wine since 1985, earning its reputation as a zesty, vibrant, and captivating vintage that forever transformed the perception of ‘new world’ wines and Sauvignon Blanc as a variety. 

A leisurely stroll down a scenic trail led to the event space, where a deck adorned with bouquets and vines of blooming flowers and lush greenery offered an idyllic vantage point overlooking the azure ocean. The waterfront ambiance, coupled with the inviting warmth of the evening breeze, provided the perfect backdrop for unforgettable photo opportunities. Among the notable attendees were Suki Waterhouse, Jessica Wang, Ty Hunter, Ryan Clark, Shelcy & Christy Josephs, Kelsea Olivia, Charlotte Bridgeman, Laurie Ferraro, and more.

Suki Waterhouse wore a white silk dress by Stella McCartney paired with tan Aquazzura heels. 

The evening commenced with the Cloudy Bay team gathering the guests for opening remarks, encouraging them to forge new connections at the communal table. The underlying theme of sustainability, farming, and community echoed throughout, as they toasted to good food, stunning locations like Fireplace Farm, and the joy of making new friends. 

A highlight of the toast was from Amber Waves, a non-profit organization, who lauded the partnership and expressed gratitude for Cloudy Bay’s commitment to sustainability. The event’s collaboration with Outstanding in the Field also garnered appreciation, acknowledging the dedication of local farmers who brought delectable food to the guests’ tables. We were also reminded that, regardless of our diverse backgrounds and journeys, we all come together at the table, united by the simple act of breaking bread. 

Soon, the guests took their seats at a beautifully adorned table, each plate bearing a charming shell inscribed with our names, a thoughtful touch that mirrored the breathtaking waterfront setting. 

Teaming up with Outstanding in the Field, esteemed Hampton chef Jason Weiner orchestrated a culinary masterpiece thoughtfully paired with Cloudy Bay’s iconic portfolio of New Zealand wines. The menu tantalized the taste buds, featuring delightful dishes such as Amber Waves Farm summer squash with cracked wheat pita; tantalizing Tuna: Crudo & Cured, adorned with fermented carrot dressing and caraflex cabbage; and Steamed Clams boasting Dylan’s soba, charred Balsam Farms corn, lemon balm, Jonny’s mushroom dashi, Amber Waves Farm tatsoi, and wheatberry miso, each artfully complemented by Cloudy Bay Sauvignon Blanc 2022, Cloudy Bay Te Koko 2020, and Cloudy Bay Te Wake 2018, respectively. 

A standout among the wines was the Te KoKo, a captivating blend with notes of white flowers, warm hay, and succulent summer stone fruit, gracefully balanced with preserved citrus and subtle brioche undertones. The palate offered a delightful texture, revealing layers of white peach, pear, and white flowers mingling with mineral nuances, all culminating in a refreshing acidity and an elegant, lingering finish. 

As the night progressed, the dinner transformed into an evening of conversations, laughter, and newfound friendship among the guests.

The dinner experience at Fireplace Farm with Cloudy Bay Vineyards was an ode to the art of entertainment and the allure of exquisite wines, set against the backdrop of an unforgettable view. The grand finale of mignardises of lemon bars, macarons, and chocolate truffles around the fire left a lingering sweetness to the wonderful evening.  With memories made, connections forged, and palates delighted, the enchanting evening marked another chapter in Cloudy Bay’s story is one of vision, adventure and captivating flavor.

July 24, 2023 0 comment
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SIFF 2023 EXCLUSIVE INTERVIEW: EGGHEAD & TWINKIE with Sarah Kambe Holland, Danielle Fountaine, and Kristina League

by Ranya Salvant June 6, 2023
written by Ranya Salvant

Sarah Kambe Holland, 25-year-old Gen Z filmmaker, discusses the first feature film to be crowdfunded on TikTok, EGGHEAD & TWINKIE, a coming-of-age story about an Asian-American teenager who comes out to her parents and goes on a road trip to meet her online crush with her nerdy best friend.

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June 6, 2023 0 comment
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Axe’s New Guerrilla Marketing Turns Heads

by Ishan Wankavala March 1, 2023
written by Ishan Wankavala

Entrance

Stepping into the venue, I was blown away by the charismatic and indulgent atmosphere that enveloped me. Hazy fog swam in the air, and jets of neon lasers flashed through the dark rooms, illuminated only by those striking blues and purples. All I had known from the invite that this would be the unveiling of a perfume product from a secret new brand, and dozens of high-end perfumers spun through my mind as I took in the scene. Was this the work of Dior or Versace? Or perhaps it was the tried and true Chanel? I took a wiff at a smelling station, a mysterious box with a button to release the vapors, and wonderful hints of geranium and cedar hit my nosebuds. Excited to unmask this new line of scents, I looked up to read the description—and was shocked to see AXE written in electric blue letters.

Preconceptions vs. Reality

I’m ashamed to say I have always had a tendency to overlook Axe products. I always imagined it the product for pre-pubescent teens in a sweaty locker room. I believed it to be marketed towards kids, due to its punchy and colorful design cues. Now, I was experiencing something different altogether—a refined and crisp adult smell that made me feel like a fashion show in Milan and gave me the confidence of first-class seats. I sampled several others from the new line and was equally impressed by blue lavender and aqua bergamot scents.

A sample of the Blue Lavender scent

What’s furthermore, I came to realize that this was not just a cologne; this new product also retained the deodorant attribute that Axe is known for. All my preconceptions had fizzled by that point: this was something worth paying attention to.

The Event

The event itself was slick and sublime. It truly felt like a modern art exhibit, with brash quotations and vivid imagery projected on the walls. Dj LP Giobbi spun out hit after hit on the booming speakers, with a focus on rapper Lil Baby’s chart-topping hits (Lil Baby was a media collaborator for the launch of Axe’s new products).

DJ LP Giobbi, Courtesy of AXE

Waiters swung around the crowd offering small bites such as ratatouille or tuna rolls, and the bar was stocked with energetic cocktail recipes. Each poured drink came with a brightly lit blue or green faux ice cube, and the room was filled with glowing orbs in the dark as guests sipped from their glasses. It was a surreal moment.

Closing Thoughts

At the end of the night, each guest received a gift box that contained three of Axe’s new body sprays, which was honestly unnecessary because I had already planned to pick a couple up myself from Walmart, a location where they are sold, for my personal use. The low price point also meant that I could have easily purchased several to try various scents out, but sadly that opportunity was lost with this wonderful gift. The most likely outcome, however, is that I will not be able to decide which I prefer, and will continue to buy all of them. They are simply that good, and I implore anyone in the market to enrich their life with new scents to shake things up try them out.

Courtesy of: AXE

March 1, 2023 1 comment
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Exclusive Interview with Tway Nguyen

by Ranya Salvant January 15, 2023
written by Ranya Salvant

We interviewed and up-and-coming chef sensation, Tway Nguyen – @twaydabae on Tiktok, IG and YouTube. She’s also been named the new host of Tasty’s Making it Big on YouTube. It was fun getting to learn more about her background and how cooking became a part of who she is today.

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January 15, 2023 0 comment
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Exclusive Holiday Interview with Carter Kench

by Ranya Salvant December 15, 2022
written by Ranya Salvant

Carter Kench was a delight to interview as we discussed moving and celebrating the holidays in the West as fellow Southerners, his TikTok presence and inspirations, and his partnership with International Delight this season.

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December 15, 2022 0 comment
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LifestyleSocial MediaThe LatestTikTok

Tiktok is a Draw at Advertising Week!

by Laurie Heifetz November 17, 2022
written by Laurie Heifetz

Image of Ben Jeffries (left) & Sam Kimmel by Laurie Heifetz.

It was standing room only at the “Why Marketers are Winning Big on TikTok” talk at Advertising Week New York last month. The annual event was held at the sparkling, new Lower East Side venue, The Market Line. Ben Jeffries, the CEO of Influencer.com, and Sam Kimmel, of Strategic Global Creator Partnerships at TikTok,  participated in the “fireside chat.”

Remember the “As Seen on TV” product tag? Ben mentioned that “As Seen on TikTok” is very prevalent now. Sam said that 83% of the TikTok audience misses shopping in person. She described going to the mall with your mom, sister and best friend — “the community aspect of shopping — that went away during Covid.”

“TikTok became somewhat of a digital mall. You had the ability to discover random products. It almost felt like window shopping in the mall,'” she observed. She also said that the  community aspect included commenting and sending videos to friends and family. “The joy and engagement around shopping were recreated,” she stated.

Ben said that e-commerce was happening, but live shopping was the most prevalent. Sam offered that creators have been such a critical piece in driving shopping behavior on TikTok. One of three users have bought something because a creator recommended it, she told the audience. “A lot of that comes back to core principles of TikTok, that authenticity, because we’re not that filtered, polished aspirational content. People trust creators and don’t feel they’re being hard-sold to.”

“Creators, or influencers, were often thought of as a media tactic, and it was the last step of your campaign,” she continued. “Now the brands develop products with the creators.” A striking example is Addison Rae, who went on to have her own top-selling line at Sephora.

And what does the future hold? Sam stated, “Research shows that the creator economy is going to be valued at over $100 billion next year.”

Advertising Week Iconic Brand Mascot:
Image by Laurie Heifetz

Advertising Week Logo: Image by Laurie Heifetz

 

 

 

November 17, 2022 0 comment
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      Inside Sean Paul’s Exclusive Performance Celebrating Vita Coco Spiked With Captain Morgan

      September 23, 2023

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      On The Scene: NYFW Dennis Basso SS24 Show

      September 22, 2023

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      Inside the Beautiful Basil Hayden Malted Rye Celebration

      September 22, 2023

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