Take one of the most exciting games in sports and put it in the thrilling city of Las Vegas and you got yourself some dazzling magic.
Parties coming up in the city are going to be epic. Here are some of our favorite happenings that are must parties to attend over the weekend.
FEBRUARY 9
Centered around the newly built Paramount Mountain, Expedition Vegas is afree block-long, immersive fan experience will showcase Paramount’s fan-favorite shows, films and franchises across 10 brands through bespoke content, interactive games, photo opportunities, exhibits, giveaways and more. Complimentary tickets are available HERE.
Dig In is giving away a trip for two to Las Vegas including tickets to the Big Game. Food and football go together perfectly and Dig In is here to reward fans who share their favorite Black-owned restaurants for football Sundays.To enter, fans just need to post a photo from their favorite Black-owned restaurant brunch spot for football Sundays on Instagram, tagging the restaurant, @PepsiDigIn, #DigInShowLove and #Sweepstakes.
And for those going to Vegas for all the football festivities during the big weekend, Dig In will be offering an exclusive brunch experience – Dig In: Brunch With The Best – serving up limited-edition dishes from five Black restaurateurs from across the country. Fans can visit PepsiDigIn.com for more information and to make your reservation for the Dig In: Brunch With The Best experience as well as EatOkra.com to discover Black-owned restaurants in Las Vegas and beyond.
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Taco Bell is entering the new year by letting everyone in on its biggest plans for 2024, taking a page, and a stage, out of playbooks typically reserved for top tech and entertainment companies with epic announcements in innovation. Taco Bell has officially announced its Live Más LIVE event taking place in on . The event will unveil a year’s worth of innovative products and iconic partnerships and include musical performances, celebrity appearances, fan recognition and the opportunity to hear first-hand from the masterminds behind the brand’s biggest and boldest innovations of the year. Taco Bell’s Live Más LIVE will be streamed live from at livemaslive.com at
For the 6th consecutive year, Shaquille O’Neal is bringing Shaq’s Fun House 2024, his larger-than-life personality and over-the-top music festival experience to Big Game Weekend Las Vegas. Shaq’s Fun House will offer a legendary fan experience that includes an immersive carnival with rides and games, incredible live performances including Lil Wayne, Diplo, and the big man himself, DJ DIESEL (aka Shaq), and so much more. Tickets start at just $99.99 and can be purchased online at WWW.SHAQSFUNHOUSE.COM. VIP tickets will afford attendees unprecedented views of the main stage and a full open bar full of premium spirits and custom cocktails.
FEBRUARY 10
The Michelob ULTRA Country Club will be where Lil Wayne, T-Pain and an epic array of A-list celebrities, athletes and entertainers will take over Topgolf Las Vegas. Hosted by Michelob ULTRA, Las Vegas’ premiere Super Bowl party will feature a night full of can’t-miss experiences, sports and live performances that prove that the moments that are most worth it live at the intersection of an active life and a social life.
Tickets are now available HERE for a night that will include musical performances by Lil Wayne and T-Pain, appearances from star-studded talent, a celebrity golf shootout, all-inclusive premium food and drinks, plus many more immersive experiences and surprises!
Returning for another year of VIP-driven experiences and iconic performances, SI The Party presented by Captain Morgan will feature one of Big Game Weekend’s most buzzed about parties with amazing performances and immersive activations bringing an ultra-luxe, VIP experience to fans in Vegas for the Big Game. Produced by Authentic Entertainment and Medium Rare, the sports and music spectacle will feature musical performances and immersive activations bringing an ultra-luxe, VIP experience to fans in Vegas for the Big Game. Tickets are now on sale at www.SITheParty.com.
Just before the Big Game, Smirnoff will take its talents to the Vegas Strip to host the first-ever Smirnoff SMASH Pickle Bowl – a Celebrity Pickleball Tournament hosted by media personality Speedy Mormon featuring Saweetie, Lance Bass, Scheana Shay, Brock Davies, Vernon Davis, Kay Adams and special local guests. (Private event)
Super Bowl Party will be a VIP event hosted by Michael Rubin – founder and CEO – at Marquee Dayclub at the Cosmopolitan of Las Vegas. The exclusive, invite-only event will feature performances by Travis Scott, The Chainsmokers, Ice Spice, A$AP Ferg, Meek Mill, Lil Baby, Fabolous, Ludacris, Ne-Yo, Kid Laroi, and more. (Private event)
FEBRUARY 11
Crown Royal will host The True Religion Super Bowl Watch Party. Hosted by True Religion & The Dime Agency, guests can expect a Live Performance by Kalan FrFr, a DJ playing between commercial breaks, open bar, food, and Crown Royal cocktails. (Private event)
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