Whisky aficionados and art enthusiasts gathered at Rolling Greens on Mateo, a lush urban oasis nestled in the heart of Los Angeles, for an unforgettable evening of sensory delights.
The occasion? The unveiling of The Macallan’s Colour Collection—a range of exceptional whiskies that celebrate the brand’s rich heritage rooted in “Natural Colour” and “Sherry Seasoning.” To mark this significant milestone, The Macallan teamed up with renowned American artist and graphic designer David Carson to design the packaging and campaign artwork, resulting in a captivating fusion of Scotch mastery and artistic vision.
Artist David Carson with The Colour Collection
Photo credit: The Macallan
As guests entered the meticulously designed venue, they were immediately immersed in an ethereal world of color and flavor, curated to evoke the essence of The Macallan’s Colour Collection. The Collection which takes inspiration from the Jerez de la Frontera region of Spain is not just a series of exceptional Scotch whiskies; it’s a testament to The Macallan’s unwavering commitment to quality, from the selection of oak casks to the aging process. Each age expression in the collection was thoughtfully chosen to represent the brand’s dedication to natural colors and sherry-seasoned casks, showcasing the depth and complexity that define The Macallan.
David Carson, whose avant-garde approach to art and design resonated perfectly with The Macallan’s vision. Carson’s creative genius brought The Macallan Colour Collection to life through a stunning display of artwork that showcased the whisky’s tasting notes and the warm, natural hues of the Sherry region. “I was hoping it [The Macallan packaging] feels fresh but you’re not exactly sure why,” Carson shared. The collaboration between The Macallan and Carson is a testament to their shared commitment to pushing the boundaries of tradition and creativity in the world of whisky.
The Colour Collection
As guests mingled amidst the enlarged captivating visuals, they had the opportunity to sample The Macallan Colour Collection firsthand along with food offerings to enhance the tasting experience. Marking a new chapter in the brand’s storied history, The Macallan’s Colour Collection is poised to become a collector’s treasure, a testament to the enduring legacy of this beloved Scotch whisky. The collaboration with David Carson adds an exciting layer of artistic expression to an already extraordinary range of whiskies, making this an event that will be remembered by both whisky connoisseurs and art enthusiasts alike.