The Knockturnal Joins Ciroc and Off-White to Celebrate Wellness at NYC Sneaker Launch Party

On May 22nd, The Knockturnal joined Ciroc and Off-White at the DCTV Firehouse in NYC for an unforgettable afterparty, marking the launch of Off-White’s innovative new sneaker, “Be Right Back”. This event not only celebrated their latest footwear innovation but also emphasized wellness and self-care, echoing Off-White’s mantra, “BE WELL.”

The “Be Right Back” sneaker redefines the acronym “BRB,” turning it into a symbol of taking personal time to transition from one moment to the next. Inspired by Japanese athletic aesthetics and craftsmanship, the sneaker focuses on running performance principles, making it a standout in both functionality and style. 

Inside the firehouse venue was filled with good vibes, and a roaring of energy from the moment the doors opened. Attendees were treated to a variety of flavorful cocktails crafted by Ciroc, adding a touch of luxury to the evening. The music was a highlight, with an electrifying set from international DJs handpicked by Imaginary FM. Their pulsating beats kept the party atmosphere charged, ensuring that everyone was on their feet dancing through the night.

 

This exclusive event featured many notable figures such as Pop Icon Madonna, Off-White’s Creative Director Ib Kamara, Rapper Coi Leray, Jamaican artist Shenseea, and Model Honey Balenciaga, and many others. 

Overall, the night was a perfect fusion of fun, style, and music with Ciroc’s delicious cocktails enhancing the celebratory atmosphere making the Off-White after-party a memorable event. With the launch of the “Be Right Back” sneaker, Off-White once again proves its prowess in merging fashion with meaningful messages, inviting everyone to embrace moments of wellness and self-care in their busy lives.