Super Bowl Style with New Era

To help fans cheer on their favorite team in style, New Era Cap, the official cap of the NFL, has just released the New Era Official Super Bowl LIV Sideline Collection and three additional cap drops.

The New Era Official Super Bowl LIV Sideline Collection, available now, features a 9FORTY® and a knit. These hats will be worn on the field by the players and coaches of the Kansas City Chiefs and San Francisco 49ers as they face off in the NFL’s biggest game.

Three additional hats were also dropped including:

New Era Super Bowl LIV Tarmac Collection:  Available in a 9FIFTY® silhouette and a fedora, these hats will be given to players and coaches upon their arrival in Miami.

New Era x Jason Taylor NFL Shield 9FIFTY®: This custom 9FIFTY® cap was designed by former Miami Dolphin linebacker Jason Taylor and features a teal colored satin with an orange and teal tonal NFL Shield on the front, and an embroidered “99” on the cap’s right-side pa

New Era x Wilson NFL 100 9FIFTY®: This limited edition cap celebrates NFL’s 100th Season featuring a metallic NFL100 badge across the front crown. The cap’s visor is wrapped in genuine Wilson leather from an official NFL football and is embossed with official NFL football marks across the top.

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