Super Bowl LX has officially touched down in San Francisco. This year’s championship game has the Seattle Seahawks taking on the New England Patriots at Levi’s Stadium in Santa Clara, Calif., on Sunday. Scoring a ticket to the big game is challenging, but fans looking to get in on the action can immerse themselves in the world of football by heading to the NFL Super Bowl Experience.
The Super Bowl Experience, also known as the NFL’s football theme park, is open until Saturday and features thrilling football-related exhibits and experiences for members of the public of all ages. Held at the Moscone Center in downtown San Francisco, ticketed guests will have opportunities to get player autographs, get an up-close look of the spectacular Vince Lombardi Trophy (football’s most prestigious award) and the opulent 59 Super Bowl rings.
Fans can also participate in interactive football games such as the Air Challenge where guests can test their quarterback skills against Drake Maye and Josh Allen by assessing their passing accuracy on specially designed targets. Other games include Extra Point Kick Test, where guests can evaluate their kicking abilities by attempting to convert an extra point through NFL uprights, and the 40-Yard Dash where fans can race down the field against opponents and NFL players on a giant 40-yard long LED wall.
There’s also numerous photo activations to snap pictures for social media—such as a replica of the NFL Locker Room as it appears on game day, the opportunity to look like a pro football player by stepping inside a uniformed body-cast mold bearing the insignia of your favorite NFL team and an extravagant statement wall decorated with football helmets.
In addition, football fans can participate in a meet-and-greet with the pros. On Saturday, from noon to 2pm, there’s an autograph session with Ed Reed, who spent his career playing for the Baltimore Ravens, the Houston Texans and New York Jets, and with Demarcus Ware from the Denver Broncos, with whom he won Super Bowl 50. Those looking for nostalgia, an NFL museum has been set up to showcase historical moments and artifacts from the league. Guests can explore the evolution of the NFL and see trophies, Hall of Fame Busts, crystal team helmets and much more.
To top off all the fun, there’s commemorative merchandise available at the NFL shop located inside the Super Bowl Experience. A sprawling 30,000 square foot showroom has official NFL gear for all 32 teams, as well as limited edition Super Bowl LX products to purchase. This is the perfect spot to get custom merch and exclusive souvenirs.
For fans looking to have some fun before the game on Sunday, the Super Bowl Experience is a must-visit. Hurry now because the last day to visit is Saturday from 10 am – 10 pm. Tickets for the Super Bowl Experience start at $70.