The renowned SPANX brand debuted a creative, shoppable art installation that showcased its incredible apparel that women have been wearing since 2000.
No matter your shape or size, SPANX has something for your body and is driven by a commitment to solve common wardrobe problems that we all have, and help women juggle the many roles we take on every day.
SPANX Retail Pop-up at Hudson Yards — Image from BMF
Founded in 2000, the brand has become synonymous with their feminine and redefined apparel, active, and shapewear, and now they are getting creative with pop-up installations. With a wide range of sizes and styles available, SPANX understands the body and has created apparel and activewear designed to effortlessly adapt a woman’s busy lifestyle, ensuring she feels seen, confident, and comfortable—no matter the occasion.
To showcase this, SPANX in partnership with global integrated creative marketing agency BMF, created a retail experience that allowed the public to immerse themselves and shop the expansive line of wardrobe-staple apparel.
SPANX Retail Pop-up at Hudson Yards — Image from BMF
The event took place at Hudson Yards in New York City, followed by a pop-up in Washington DC. The installation will head to Miami on November 11th. Additionally, it will head to London’s upscale department store Selfridges, where shoppers will be able to shop the collection ahead of the holiday season from November 20th – December 22nd and beyond.
SPANX Retail Pop-up at Hudson Yards — Image from BMF
Guests also had the opportunity to engage with Nigerian-Australian artist Nkosi Ndlovu‘s captivating artwork through interactive shopping art installations, while exploring the latest apparel collections from SPANX. Claudia Oshry from GirlWithNoJob was among those who attended the shoppable experiential retail space.
GirlWithNoJob, Claudia Oshry, at SPANX Retail Pop-up at Hudson Yards — Image from BMF
Founded by Sara Blakely, SPANX is a dynamic women’s brand that is now a powerhouse lifestyle brand. SPANX offers both innerwear solutions and figure-flattering outerwear, constantly identifying and solving problems from a women’s point of view. SPANX elevates women through product and empowers them to look and feel their best.