Smirnoff Serves Up New SMASH Vodka Soda and More during GRAMMY Week

The GRAMMYs got a smashing twist courtesy of Smirnoff! This weekend, celebrities were spotted sipping on their classic No. 21 Vodka, the tangy Spicy Tamarind, and the refreshingly vibrant SMASH Vodka Sodas in flavors like Watermelon Lime and Raspberry Peach. 

At the GRAMMY Houses’ “Academy Proud: Celebrating LGBTQIA+ Voices” event, drinks practically danced along to the music! Guests were drawn to a vibrant tropical spring-themed booth by Smirnoff, where the brand’s delicious offerings flowed freely. The colorful cocktails mirrored the celebratory spirit of “Academy Proud” and its focus on LGBTQIA+ voices, making Smirnoff a highlight of the GRAMMYs weekend.

Get ready for warmer days at the Smirnoff Smash booth, showcased as a tropical paradise covered with tropical flowers and colorful accents, reflecting the essence of Smirnoff’s newest creation: SMASH Vodka Sodas.

These refreshing seltzers are bursting with spring-inspired flavors like Watermelon Lime, Strawberry Dragonfruit, Pineapple Orange and Raspberry Peach, perfect for sipping under the sun. But that’s not all!

Inside the event the “A Celebration of Women in the Mix” menu served up three uniquely crafted cocktails to excite your taste buds.

1. Smirnoff Mule: A classic twist featuring Smirnoff No. 21 Vodka, ginger beer and lime.  

2. Piña Picante: Featuring Smirnoff Spicy Tamarind, pineapple juice, a touch of syrup and bubbly soda.

3. Pink Cosmopolitan: A pink beverage, featuring Smirnoff Pink Lemonade, orange liqueur, lime and fresh lemonade.

Whether you’re looking for a light seltzer below just at 100 calories, or a handcrafted cocktail, the Smirnoff Smash booth offered something for everyone.

As the day unfolded, attendees celebrated the LGBTQ+ voices within the GRAMMY industry, dancing their hearts out to DJ sets by @itsbrianhenry and @domowells. In between the drinks and music sets, guests enjoyed photo ops that captured the magic of the evening.

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