A fashionable night was full of thrills and fun in New York City when Shapellx hosted a celebration for the brand’s TikTok Shop launch for Super Brand.
Attendees gathered at Chelsea Walls Gallery to experience a one-of-a-kind immersive event. Highlights of the night included moments that fully showcased Shapellx’s latest innovations and collections, including a first look at the soon-to-be-released INNER ARMOR 2.0 seamless shapewear collection.
A 360-degree photo booth helped capture the experience in perfect fashion along with highlights of the entire Shapellx portfolio. On full display were the Swimwear Series, Shapewear Series, and LaceGlamour. Dancers were pieces as they took center stage to perform in between cocktails and light bites enjoyed by partygoers.
Photos Courtesy @shapellxofficial
Shapellx is a full-category shapewear brand dedicated to providing women with exceptional comfort and support. We offer thoughtfully designed solutions that blend style with functionality, empowering women to feel confident and at ease every day.
Shane Shi, Vice President and Brand Spokesperson at Shapellx, was also on hand. Over the years she has been instrumental in driving the brand’s growth and establishing its U.S. operations. With over 6 years of experience at Shapellx, Shane played a key role in launching the company’s U.S. office and has successfully led the Orlando-based team in developing and executing the brand’s creative visual strategy for product launches and marketing campaigns.
Reflecting on how her leadership has been essential in shaping Shapellx’s visual identity, ensuring it aligns with the brand’s core values while appealing to a broad range of customers she told Knockturnal about the newest collection, “I believe this new collection based on the first is a great one. We actually do a lot of upgrade on the fabric and also is seamless fit. The collection is built based on everyday comfort and confidence. It’s not about only three to four hours…. I’m excited about this idea based that you can feel comfortable all day, not just like for certain moment.”
As Shapellx’s spokesperson, Shane actively represents the brand in media engagements, speaking at industry events, and advocating for its mission to empower individuals with high-quality, innovative shapewear. Her unwavering commitment to Shapellx’s growth and expansion in the U.S. market continues to drive the brand’s success.