We caught up with Lenny S. and spoke with him about his involvement in the exciting #BriskMode competition
Lenny Santiago, or Lenny S, as he’s more commonly known is a music industry heavy-weight. He’s currently SVP of A&R and Artist Management at Roc Nation and has worked with some of the greats. From Roc-A-Fella to Roc Nation, Lenny has been a supporter of Jay Z from day one. Lenny works with Kanye, Rihanna, Fab, Jadakiss and Khaled also helped put on Vic Mensa. Lenny’s got a lot of wisdom and agreed to share it with us and Brisk as a judge of the #BriskMode competition. In celebration of Hispanic Heritage Month this competition, whose winners will be announced tomorrow, gave 5 lucky participants the chance to attend Complexcon. Through 30-second Instagram video, contestants were required to showcase an original piece of music, fashion or art expressing their love and appreciation for their culture. Check out our exclusive interview with Lenny below and see what he had to say about the competition, the “it” factor and new talent.
Yes, the same thing applies. Everything has to make a statement. It has to jump out at people. When it comes to fashion, your style will stand out. Your accessories will compliment your outfit. Its all about expressing your individuality in the most unique way possible.
You’ve got a lot of history with Jay, can you talk about your relationship today and how far you’ve both come?
I can’t speak for him cause his accomplishments are obviously public knowledge. As for myself, I’ve come as far as I could with hard work, consistency and great relationships. My relationship with Jay is great. He’s my brother, boss, close friend, mentor and my idol. It’s the reason I’ve been with him for 20 years.
Can you talk about the first time you saw Vic perform live or heard his music and elaborate on that experience?
Photo Credit: Roc Nation