The dynamic duo kicks off the biggest shopping festival in the world!
On Wednesday November 8th the global fashion retailer partners with Swae Lee to host a private launch party in Soho, ahead of their celebration of ‘Single’s Day’ (11.11).
The festive soiree features the Grammy nominee’s carefully curated collection of AliExpress items, that are made available for online purchase. Guests are invited to indulge in the ‘Single’s Day’ themed cocktails, with drinks like the ‘Swae’s Double 11 Flame,’ and the ‘Single’s Day Fizz.’
The evening included performances by Swae Lee himself, and surprise appearances by Slick Rick and Lil Kim. Plus, angel + dren, Vashtie and DJ Clark Kent’s music sets, that kept the party going throughout downtown neighborhood.
The lucky winners of the ‘match’ contest put together by Tinder and BLK, were awarded a meet and greet with 2x diamond-certified singer songwriter and “Single’s Day’ co-host, Swae Lee.
The pop-up continues through November 9th –12th with items from beauty and wellness to tech and home goods. Attendees are treated to free drinks, games, and live music by a few local NYC DJ’s.
Owned by the Alibaba Group, AliExpress is an ecommerce retail service that markets to consumers who prefer to purchase from manufacturers and distributors in China and across the globe.
Alibaba Group’s 11.11 Shopping Festival commemorates fifteen years since it’s formation in 2009 and continues to be a major online shopping ordeal for maximum savings and infinite options.