The highly anticipated Grammy Awards weekend full of events just wrapped and in a night filled with the best of hip hop and smooth sips of PATRÓN Tequila, the celebration was palpable at the Hip Hop Til Infinity immersive exhibit.
The spotlight was shone on the multi-talented producer and rapper Hit-Boy, who had just earned a prestigious 2024 Grammy nomination for Producer of the Year, Non-Classical. The event not only marked a significant achievement for Hit-Boy but also served as a testament to the enduring legacy of hip hop, commemorated by the immersive exhibit celebrating 50 years of the genre.
The Hip Hop Til Infinity immersive exhibit provided the perfect backdrop for this star-studded celebration. A journey through the evolution of hip hop unfolded within the exhibit’s walls, with iconic artifacts and multimedia installations paying homage to the genre’s pioneers and trailblazers such as DMX, Nas, Queen Latifah, Lauryn Hill and more.
Jermaine Dupri and Nas celebrate with PATRÓN EL ALTO at Hit-Boy’s Grammy nomination celebration in Los Angeles on Friday, Feb. 2.
CREDIT: Angel Montalvo
As attendees immersed themselves in the rich history of hip hop, they were treated to signature PATRÓN cocktails and the unveiling of the brand’s latest masterpiece, PATRÓN EL ALTO, their first prestige tequila. The celebration brought together an array of hip-hop luminaries, creating an electrifying atmosphere at the exhibit. Icons such as Nas and Jermaine Dupri graced the event, adding their own star power to the festivities. As Hit-Boy mingled with fellow artists and industry insiders, the air buzzed with excitement and admiration for the Grammy-nominated producer.