The French ready-to-wear brand and performance wear label’s afterparty has everyone on their feet all night long!
On Friday February 2nd Hoka helps celebrate Pas Une Marque’s Autumn/Winter 2024 Collection with a vivacious evening at Ludlow House in LES.
The collection “Seams of Dissent” transforms the concept of moderate luxury clothing to audacious ready-to-wear with some edge. Pas Une Marque’s AW24 line is comprised of matching sets, jackets, sweaters, and accessories, all with their own individual touch of valiance.
DJ Mia Moretti, who was featured in Rolling Stone just last year, puts on an incredibly dynamic performance. Guests gather in momentous clusters to the DJ booth repeatedly, immersing themselves into Moretti’s mastery of sound elevation. Let’s just say the dance floor went without a vacancy all evening.
Video clips of Pas Une Marque’s collection play on screens scattered throughout the seating, revealing some behind the scenes footage. Pas Une Marque x Hoka Napkins atop each table where guests are socializing and sipping on cocktails like ‘Pas Une Plage’ and ‘Philosophe Picante.’
Pas Une Marque, which translates to “Not a Brand,” prioritizes the exploration of philosophical principles beyond a conventional clothing label. The French luxury brand prides itself on being ‘a way of life’ and believes in building a community that surpasses the normative and accepted way of thinking or doing.
Here are some highlights from the evening.
Additional NYFW sighting:
Purple Magazine holds their Purple Party at Silencio NYC to celebrate the release of their Purple #41 Edition. Guests were delighted celebrating the opening of the venerable Paris nightclub’s second outpost here in New York City. The party continued well into the evening as the guests, many coming straight from runway shows, took to the dance floor to celebrate the end of New York Fashion Week. -Kyle Mattone