On Wednesday, YakeeKicks held their highly anticipated flagship store opening in Soho. The brand has been teasing the open of their latest store since early last year. Their products are currently available online and at their Miami location.
YankeeKicks is a streetwear brand that was founded in 2017 to highlight unique and eccentric sneakers. Their founder Yaniv Bar simply began posting photos online of his special kicks collection, and soon his following, and the brand flourished. Their newest store opening is only a step in continuing to grow the brand.
The opening saw a number of attendees pack the store. Many paid close attention to the items available for purchase. All of YankeeKicks apparel from graphic tees to shorts are crafted to reflect the brand’s charm. Their shoe designs, however, tell a different story.. Each sneaker available is limited edition from high end brands such as Jordan along with Dior. Many are even wrapped or encased in glass to protect them from damage. As the sneakers are unique, they tend to run a bit expensive as well.
The store is not only a center for fashion, but for art as well. There are KAWS figures floating around, and a number of unique portraits that capture the essence of YankeeKicks as a streetwear brand. The store additionally pays tribute to New York City within an installation at the back of the store. There’s also a revolving golden door which leads to a second part of the store that has an arcade game. Overall, the layout is quite creative and brings in flares of fashion, culture, and hip-hop.
As the night wound down, guests were surprised with performances from Fat Joe and Offset. It was a special occasion for Offset as he additionally celebrated his birthday at the launch party. The night was truly eventful, and additionally served a great cause as donations benefitted Memorial Sloan Kettering Cancer Center. With this opening, Yankeekicks is guaranteed to be a pinnacle destination for shopping in the city. If you’re looking for the intel on high-end sneakers, look no further than YankeeKicks.