ON THE SCENE: Nguyen Coffee Supply Launch Party In Brooklyn

On a mission to uplift the resilient robusta bean and bring Vietnamese coffee to the masses, Nguyen Coffee Supply is a proud disrupter to the RTD coffee category.

In an effort to change the oversold narrative surrounding coffee, Nguyen Coffee Supply Founder, Sahra Nguyen enters the market with resilience. “After studying the RTD coffee market in the U.S. for years, I could only find “100% arabica” or nondescript blends. We’re excited to show the world the potential of Vietnam’s beloved robusta,” said Nguyen.

 

 

 

 

 

The event hosted at Bogart House in East Williamsburg was a lovely rooftop celebration of a Meta-sponsored open bar, vibe-y beats from DJ Darling Chuck, brand activations like Ring Toss (where the lucky winner received exciting prizes, aka a supply of delicious RTD coffee), and mouth-watering bites from Saigon Social.

This bold & delicious new product innovation shifts coffee culture to embrace the robusta bean.  The bean has received stigma in the coffee industry, excluding farming communities from entering specialty coffee markets. Consequently, neglecting not only sustainable farming practices but adopting practices that utilize fewer pesticides.

The robusta bean variety is higher in caffeine content and lower in fats and sugars as compared to other more popular beans  – Sign us up!

Did you know Vietnam is the second largest producer of coffee in the world (and the leading producer of robusta beans) and yet the nation has not played a significant role in specialty coffee culture—a sector estimated at $25 billion in the U.S!? That’s a huge missed opportunity that Nguyen Coffee Supply is now dominating!

Nguyen Coffee Supply continues to transform the coffee industry through diversity, sustainability, and cultural integrity.

With a badass and determined woman like Sahra Nguyen spearheading the brand, it’s hard to go wrong. In 2021, Nguyen graced the July cover of Food & Wine as one of their 25 Game Changers. And she is definitely changing the coffee game at that.

Whenever you find yourself craving a cold brew, crack open an iced can of Nguyen’s RTD Vietnamese Coffee straight out of the fridge that promises to provide that coffee fix.