On The Scene: Love Island USA Pop Up Event

LOVE ISLAND -- Love Island USA Activation at The Gansevoort Plaza in New York, July 20th, 2022 -- Pictured: (l-r) Cely Vazquez, Kem Cetinay -- (Photo by: Bryan Bedder/Peacock)

Golden hour graces the makeshift villa surrounded by an ocean of concrete and city noise: love is in the air. To celebrate the fourth season of Love Island USA, Peacock transformed the streets of the meatpacking district into a star studded sanctuary filled with villa vibes.

Guests are greeted by a tower of neon beaded bracelets, where an ambassador explains how they can let other guests know if they’re available, taken, looking for summer flings, friends, or if it’s “complicated.” The ambassadors are styled in the Kenny Flowers x Love Island USA collaboration and are equipped with hydrating sprays to mist guests. 

 Guests have the opportunity to get bronzed and glammed out by a makeup team. After the makeover, the villa offers plenty of opportunities for photo ops including a waterfall adorned with tropical flowers, a giant heart, and even the same backdrop used by islanders on the show. A glam team and a photo shoot? It’s the perfect chance to update a dating profile, Love Island style. 

Forget about popping a bottle while at the villa. Guests have the chance to test their skills and ride a champagne bottle mechanical bull. Cely Vásquez, Love Island USA season 2 runner-up, and Kem Centinay, Love Island UK winner, made an appearance and took a spin on the champagne bottle. Trust the veteran islanders, it’s harder than it looks. 

As the sunsets on the villa, guests can kick back on white sandy beaches and lounge seating while being offered refreshments and chocolate covered strawberries. An impromptu dance party might even break out as the DJ mixes the latest Dua Lipa hits. Guests saunter out of the villa, glittering and tanned, with a Love Island goodie bag filled with island essentials.

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