The colorful hues that make up 5th Avenue’s Intimissimi location can cast a glow at any time of the day, contributing to the magic of the bustling New York City area. But the magic of the store doesn’t stop on the outside. Inside, the Italian lingerie brand, renowned for its high-quality, sophisticated lingerie and loungewear collections, truly comes to life, with its 3 floor store and soon to be opened cafe.
One of the brands distinctive features is its commitment to timeless elegance, from their products to the sleek design of their stores. Their collections often feature classic designs combined with contemporary trends, ensuring a wide appeal to customers of different ages and tastes. From delicate lace bras and panties to cozy loungewear, the brand offers a versatile selection suitable for everyday wear as well as special occasions. The stores themselves are designed to provide a luxurious and welcoming atmosphere, enhancing the overall shopping experience for customers.
Intimissimi is a subsidiary of the Calzedonia Group, which also includes brands such as Calzedonia, Tezenis, and Falconeri. With its emphasis on exquisite design, premium fabrics, and attention to detail, Intimissimi has become synonymous with elegance, comfort, and sensuality in the realm of intimate apparel. Their designs have made a viral splash within pop culture, most recently with Kendall Jenner sporting their iconic Boat Neck Modal Cashmere Ultralight Top, which has caused a frenzy among social media and made the top fly off shelves.
Where Intimissimi soars in the realm of lingerie and loungewear, its sister brand Calzedonia specializes in legwear, hosiery, socks, swimwear, and beachwear for all. The brand has gained international recognition for its diverse and trendy collections, offering a wide array of products ranging from stockings, tights, leggings, and socks to swimsuits, bikinis, beachwear, and accessories.
The two are both prominent brands under the Calzedonia Group umbrella, sharing a parent company but catering to different segments of the industry. This year, they have joined forces for a one of a kind Spring/Summer 2024 collection, which they unveiled at Intimissimi’s fifth avenue location on Wednesday. Attendees were treated to a unique walk-around experience on the top floor of the gorgeous shop, while browsing the new collections. The styles range from soft, neutral colors, to bright blues and florals that are perfect for spring and summer.
From alluring bikinis adorned with intricate lace detailing to sheer stockings and leggings exuding elegance and versatility, the collaboration aims to redefine summer sophistication.
Shop the new collections for yourself and hear more about Calzedonia and Intimissimi here and here!