With its Funkoville area at this year’s San Diego Comic Con, Funko has returned bigger than ever with its biggest booth of all time.
I have never seen an exhibit as large and elaborate as this one at Comic Con. Each booth is decorated in pastel colors and old-fashioned signage in order to mimic the appearance of small shops in a small town, each of which has its own brand and speciality. Funko’s booth has a lot of stuff to sell. As well as the Blockbuster, there are several other amenities within the mall, including a donut shop, a bowling alley, a Loungefly-themed boutique, and a Mondo gas station as well.
The Blockbuster booth, which Funko and Loungefly developed for the event, was to tap into 90’s nostalgia to appeal to the millennials and Gen Z generation that is interested in the ’90’s.
“We like to be on the pop culture edge, but also really bring that ‘oh my gosh, I remember when I was a kid and that makes me so happy’ feeling from everyone and I would say that Loungefly has always been a bit of a nostalgic company and Funko is really on the edge of pop culture,” said Derrick Baca, SVPs of Creative, Innovation & Vision at Loungefly.
Getting around the booths is pretty straightforward as far as how to navigate them. As you enter the space, you’ll find a helpful information booth on your righthand side, and the minibooth signs will be visible as you walk in. Follow the employee to the line at that shop. You’ll get a paper menu with every item on sale in that booth as you wait in line (don’t worry, they must move fast when we were there!).
My time at the booth also included making my own Funko Pop with Pop Yourself. With Pop Yourself, you can make Pop replicas of yourself, friends, and loved ones with the added benefit of customizing them to reflect your passions and fandoms. Fans are able to immerse themselves in the fandoms and magical worlds they love through unlimited birthday, graduation, wedding, etc. offerings.
“We want to make sure that the fans always have an experience with us and its been an evolution to make sure that is something that we can do for anybody,” said Johanna Gepford, SVP Direct to Consumer at Funko.
The launch is in celebration of Funko’s 25th anniversary and serves as a huge step forward for the company, as the Pop! Yourself technology accentuates Funko’s efforts to lead innovation in the consumer products market. Consumers can use Pop! Yourself in Q3 2023 via Funko.com and in-person at the Funko Hollywood + Funko Everett locations. This mass market launch and accessibility to consumers makes collecting more personal and FUN.
In collaboration with Den of Geek Magazine, Funko Games, a leading publisher of tabletop games and the home of acclaimed studio Prospero Hall, hosted Rooftop Game Night at San Diego Comic-Con as part of the company’s partnership with the Diamond Building. There was a wide variety of popular pop culture franchises and classic original games available at this event, making it a must-attend for tabletop game enthusiasts. In addition to sampling the brand’s exclusive IPA, attendees had a chance to see the new offerings for the first time.
Additionally, Funko Games hoped to introduce its games to new audiences with this rooftop. There was a lot of excitement in the air as I witnessed the attendees playing the tabletop games for the first time in the room.
“We have games for many types of players. For casual players, and hardcore players. Ultimately we have to deliver a compelling and fun experience that lives up to the expectations of players and fans,” said Chuck Blevens, director of marketing.