Oishii Berry Pop-up Exhibit at Museum of Food & Drink

An interactive exhibit where playing with your food is encouraged!

The museum of food and drink (MOFAD) in Dumbo, Brooklyn is hosting a fun and educational interactive exhibition in collaboration with Oishii Berry. Oishii, meaning delicious in Japanese, is the brand behind the famous Japanese varietal strawberries you might have come across at Wholefoods. The berries are farmed locally in New Jersey and are grown indoors in a pesticide-free environment. The collaboration between Oishii and MOFAD is truly a pair made in heaven for food lovers, as you can taste perfectly farmed strawberries while learning why they taste so delicious.

Visitors to MOFAD can learn about the science behind taste, scents, and flavor, as well as experience how different tastes and scents affect themselves by interacting with the museum. We were given tasting spoons to try out a variety of interesting tastes and played with their scent machine to see how different scents smelled mixed.

The night’s highlight was certainly the Oishii berry exhibit: “The Science of Sweet”. It’s a Brainwave exhibit that lets you see what it looks like when you have berries on the brain!

The interactive exhibit works by having visitors eat an Oishii berry and wear an EEG headset. For me, the berry made me very relaxed, showing a dark blue background that represented Theta rays. For others, the berry sparked lots of buzzing red Gamma rays, giving their art giant red blooms.

The berries themselves were also absolutely delicious – truly a perfectly ripe strawberry. Each berry tasted delectably sweet and tart. The seeds never got stuck in my teeth, and even the stems tasted fresh and refreshing. Since they are farmed indoors with solar power, the strawberries are always in season. Their cute sizing is also a signature mark of their non-GMO verification. No supersized strawberries here.

The exhibit is only running for two weeks, so make sure to go check it out soon!