fashion streetwear launch party held at Ganga Tattoo (www.gangatattoo.com) in Los Angeles took place on Saturday, June 4th, 2022. www.distortedpeople.us
officially launched with its Spring / Summer 2022 collection of Urban Street Fashion with a party at the exclusive tattoo studio and rooftop lounge GANGA Tattoo located in West Hollywood, where partygoers indulged in real tattoo art stations by top Ganga artists with featured DJ music by Politik.
Notables at the launch event joining brand founders Eli Wehbe and Sascha Gerecht, included Nyjah Huston (pro skater), Ryan Garcia (champion boxer), Mario (music artist), Sarunas Jackson (HBO’s Insecure, HBO Max’ Made for Love, Hulu’s Good Trouble), artist Crime by Design (Ray Vanderbilt), actors, models and social influencers Paris Berelc, Casey Boonstra, Ayla Woodruff, Kalin White, Harlow Jane, Jasper Polish, Oana Gregory, LOVE ISLAND’s Kyra Green and Will Moncada, Christian Plourde, Candy Asmas, Rhys Athayde, Griffin Arnlund, Amelia Kearney, Taylor Brumann, Trinity Granzow, Mychala Lee, Dara Williams, Hazel Gray, Briar Butler, Aaron Fuller, Haley Gauthier, comedian Kwame Siegel, and many more.
A three part collection makes up their initial line, inclusive of College-Inspired styles, Athletic-Inspired styles and Vintage-Inspired styles, unisex in fit and designed with an edgy aesthetic in mind to push the lines of fashion and provoke “ thinking,” reflective of individuality and non-conformity. The event also showcased their exclusive collaboration of limited edition pieces with Ganga.
While the debut collection is officially categorized as men’s, it is also showcased on women throughout their ad campaign, instagram and digital look book, tying back to their nonconformist attitude and right on trend with today’s streetwear culture – and was rocked my many female influencers and models at the bash
At the party, guests enjoyed specialty cocktails by El Cristiano Premium Tequila in Silver, Reposado and Black label Aged Anéjo, Dos Hombres Signature Mezcal by Aaron Paul and Bryan Cranston, Malibu Rocky Oaks Vineyards red and white wine varietals, STAR Beer USA African Lager, and a whiskey bar by Brother’s Bond Bourbon featuring Old Fashioned and neat pours. Partygoers also hydrated with Sound Sparkling Water, PATH alkaline water, Onda Sparkling Tequila Seltzer and Caliwater Cactus Water in Wild Prickly Pear and Ginger & Lime flavors, and a taco street cart offered delicious Mexican cuisine.
Ganga Tattoo, essentially the hottest street tattoo artist studio in Los Angeles, founded by artist Joaquin Ganga, and perhaps one of the most known in the world, has many top clients inclusive of music artists, actors and sports figures such as Post Malone, Drake, Lebron James, Odell Beckham Jr, Gunna and more. and Ganga joined forces for the launch celebration, a synergistic match to the streetwear brand aesthetic. The party of approx. 300 guests took over the impressive dome shaped tattoo studio, indoor atrium and two adjoining rooftop patios.
officially makes its U.S. debut helmed by partners, co-founders, creators and designing consultants Eli Wehbe and Sascha Gerecht. ’s ready-to-wear streetwear styles are made from an extremely high quality of cotton via their design team in Europe, combined with a specialty graphic design team in Germany. The collections are now live for e-comm shopping at distortedpeople.usStreetwear is currently leading the trends with everyday retail fashion, and continues to disrupt all areas of fashion. With this, ’s concept and creative vision is right on the mark.
“Our goal is for to become an everyday lifestyle brand for consumers, a brand they feel is theirs, that they belong to, ‘The Crew,’ the way Sascha and I connect to it. We truly want consumers to understand how amazing the quality, cuts and designs are, and for everyone who buys the line to feel they are a “member of our crew!” – Eli Wehbe and Sascha Gerecht.
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Photos by Jesse Richmond and Frankie Marin.