With the internet and social media having such a big impact on what (and who) people are paying attention to, we often tend to see a lot of the same content.
There are so many new products, trends and public figures at the tips of our fingers for our immediate consumption, that it is easy for them to get overlooked because everyone is so busy moving on to the next big thing. This is how I feel about music. There are so many new artists and music to that it’s pretty much impossible to hear it all, though we may try. So, these are a few of my favorite songs of the week by up and coming artists:
Cuban Doll
Juice WRLD
Juice WRLD makes the type of music that will resurrect your past teenage angst and emo phase that you buried after high school, once it stopped being cool. With his start on SoundCloud leading to a $3 million joint venture with Interscope, the Chicago rapper’s music is different from most of the music that is out now. Some may dismiss him as just another “SoundCloud rapper” in a genre that is already saturated with similar artists who also started on the music platform, and his sound is similar to the ‘emo lyrics over trap beats’ trend that has become popular in Hip-Hop. But Juice WRLD nurses his own personal style, layering dark yet catchy lyrics over hypnotic trap beats. Listen to his song “Autograph” below:
Juice WRLD – Autograph (on my line) [prod. nick mira Klimax] from Illuminate Productions on Vimeo.
Doja Cat
AllBlack
Bay Area rapper AllBlack has created a lot of buzz in Cali’s underground rap scene for a while now. He dropped his EP “KimSon” in the fall of last year and recently opened up for SOBxRBE on their tour. AllBlack’s style is the epitome of Oakland’s “hyphy” culture and his music is a reflectiong of their up-tempo beats popularized by artists like E-40, Mac Dre and DJ Mustard. Listen to “Canadian Goose” below:
Tommy Hittz x Billionell
Kehlani, Chris Brown and CeeLo Green are amongst the many big names that Tommy Hittz has written and produced music for. The Grammy nominated producer is back again, and this time he has teamed up with Virginia artist Billionell. Their new song “FUN” sounds just like its name, an energetic feel-good record that gets better with every play. Listen to “FUN” below: