This Thursday, Nautica unveiled a preview of its Holiday 2019 and Spring 2020 collection at The Folley in New York City.
Originally founded in New York in 1983, influenced and inspired by the sea, Nautica now stands as a global lifestyle brand, catering to all consumers including men, women, and children. In addition, the brand also carries an extensive line of home and bedding collections sold internationally in major department retailers.
The new Holiday 2019 and Spring 2020 collection previews showcased the American brand’s heritage in staying true to its signature color palettes of primary colors married together with modern and contemporary stylistic choices, such as refreshing highlights of pastels and creams. The collections seamlessly tie together, offering transitional pieces in both lines made from a variety of textures such as pullovers, parkas, and polos. The highlight of the preview was the return of Nautica Jeans Co., originally created in 1999. The assortment of denim demonstrates the progression of the brand through the decades, merging together vintage and urban inspirations for a new interpretation of the lifestyle brand.
Also featured throughout the venue were capsule branded elements for gift-gifting such as gifts for dad and mom, family sleep, and children. Guests had the opportunity to window shop the collections while enjoying seafood inspired hors d’oeuvres and craft cocktails inside the Gastropub.