For so many, going to concerts is an escape, an incredible experience that was taken away like so many things this year. With the pandemic going on, it’s hard to say when concerts will be back again and for so many avid concert goers and performers alike, this is heartbreaking. This year, multi-platinum pop phenomenon Melanie Martinez was set to launch the biggest world tour of her career, exciting fans worldwide at the chance to see her perform. In light of circumstances, on Thursday Martinez launched a one of a kind virtual streaming event that celebrated her internationally acclaimed album and accompanying full-length feature film “K-12.”
Everything Martinez does is so beautifully unique while being incredible true to herself and her style, which is what sets the young artist apart from so many others. The virtual concert was a totally unique event in itself, from the costumes and visuals that came with it, to the nature of interaction with fans that the event allowed, having a sidebar that gave adoring fans the chance to talk to each other and share excitement and opinions. In these times, virtual interaction is sometimes the only form of interaction, and incorporating this into the stream was such a brilliantly creative addition to the overall experience.
The concert consisted of 12 songs, each being performed with Martinez putting on an individual show for each. The visuals in the performances were stunning and each told a story. From giant cakes to traveling in between different dollhouses, she truly did her part in making sure that the experience was as true to an in person concert as possible. The immersive visuals created an experience unlike any other.
Kicking off the concert with her fan favorite song “Play Date,” Melanie created a world full of color, bright costumes and visually stunning scenes for worldwide fans. The event truly captured the meaning of coming together to share a common love of an artist, allowing fans to have the concert experience from the safety and comfort of their homes.