In honor of spring, Lysol launched its new Lavender and Cotton Blossom fragrance, an expansion of the cleaning brand’s “Brand New Day” scent line. The company celebrated the refreshing scent’s release with a Latin dance lesson and launch party, featuring dance lover and Latin icon Roselyn Sanchez, on April 23.
Lysol and Sanchez aim to encourage consumers to incorporate fun into their cleaning routine, using the slogan “Lavanda and Dance.” At the event, Sanchez was joined by a Latin Dance instructor to teach the bachata and celebrate spring cleaning.
Roselyn Sanchez at Lysol`s Lavender launch teaching her favorite cleaning and dancing routine.
PHOTO by: Joey Andrew
“As a lifelong performer, music and dance have always been powerful motivators, helping me to find joy in everyday tasks like cleaning,” Sanchez said in a press release. “The refreshing new Lysol Lavender & Cotton Blossom scent inspires me to view cleaning as less of a chore and more like a dance break, all while killing 99.9% of germs and leaving behind an incredible scent.”
The scent is a combination of lavender, jasmine and violet with notes of fresh apple and green pear. With hints of soothing sandalwood, the product is available as a multi-purpose cleaner, all-purpose wipes and more.
Lysol also teamed up with professional dancers from the “Dancing with the Stars: Live! Tour,” inviting them to share their cleaning-inspired dance moves on social media. These talented dancers are also helping Lysol promote its Lysol Lavender Sweepstakes, where ten lucky winners will receive a tote bag full of Lavender and Cotton Blossom scented Lysol products.
“The new Lysol Lavender & Cotton Blossom fragrance marks an exciting innovation for Lysol,” Benoit Veryser, Vice President of U.S. Marketing for Lysol at Reckitt, said in a press release. “As the newest addition to our Brand New Day portfolio, Lavender & Cotton Blossom scented products elevate the cleaning experience.”
The suite of Lavender & Cotton Blossom scented products is be available at major U.S. retailers. To learn more, visit www.Lysol.com and follow @lysolus on TikTok and @lysol on Instagram.