Guests received a total beauty experience at the Showfields Noho retail activation held September 29-October 1 in NYC.
Pauline Youngblood, Founder and Creative Director of Youngblood Cosmetics, acted as the event’s host and guided guests through the collections. Complete with skin treatment, makeup and hair done by a top MUA and stylist, and a gifted collection of skincare, cosmetics, and hair tools, guests got a complete beauty experience at the event.
“It was developed 26 years ago when I was an esthetician,” Pauline Youngblood said of creating her own makeup brand. “I worked with dermatologists and plastic surgeons and I mainly dealt with problematic skin. At the time I wanted a mineral makeup that had better coverage, realistic skin tones, and not all that shimmer.”
The Youngblood Mineral Cosmetics philosophy relies on creating ultra-luxury cosmetics and skincare formulated from natural ingredients, setting the highest standard for performance and quality by eliminating the use of any potentially skin irritating materials.
Also featured at the event was FHI Heat.
“FHI is a hair tool brand and we’ve been on the market for 20 years,” Gina with FHI Heat said at the event. “All of our tools are professional-grade tools and they feature HydraHeat technology which emits natural ions that penetrate into the hair and leaves the cuticles nice, soft, and hydrated.”
FHI Heat prioritizes creating heat styling tools that work to protect user’s hair. In saving the integrity of user’s hair and yielding salon-quality results every time, FHI Heat has been trusted by professional stylists since 2003.