Last Friday night, we celebrated with the online luxury retailer, LuisaViaRoma, for their first U.S. hybrid collaboration at Spring Studios in New York City.
Established in 1929, the Italian luxury retailer has gained popularity internationally as one of the leading destinations for luxury fashion, home & design, and beauty. The online shop offers a wide selection of over 600 designers available to ship internationally, and to celebrate their 90th anniversary, they’ve teamed up with Spring Studios to showcase a limited edition capsule collection of pieces in an interactive pop-up shop. The space will feature “an experiential and visionary pop-up that plays with textures, materials, and colors, bringing a tropical atmosphere with a touch of European flair to the city.”
The celebration party encompassed Spring Studios’ 7th-floor event space, decorated with models, open bars, and live music from DJ Heron Preston. Notable attendees from fashion, art, and television attended the event such as Danielle Bernstein, Yishu Guo, Emanuele & Joanna Della Valle, Edo Ferragamo, St. Germain, Richard Phillips, Nicolo Cardi & Lucas Zwirner, Jean-Michel Cazabat, Ian Mellencamp in addition to co-hosts Shanina Shaik, Devon Windsor, Lorena Rae, Georgia Fowler and Megan Williams. LuisaViaRoma CEO Andrea and his daughter AnnaGreta Panconesi also made an appearance at the party.
The pop-up is now open until December 15th.