Just For Men Attempts To Find The ‘Best Beard Yet’

Just For Men has teamed up with Keith Hernandez and Clyde Frazier for a new campaign for beard grooming.

Launched at Clyde Frazier’s westside restaurant, Just For Men hosted a press event to celebrate the brand’s now focus: beards. Both Keith and Clyde were present (both sporting fabulous and luscious facial hair) to unveil the new product that will help achieve the best beard yet.

The two sports legends star in a new commercial that will run nationwide for the company’s new Mustache and Beard product that covers gray hair in only five minutes. In addition, Just For Men is holding a contest with the hashtag “beardspotting” in hopes of finding notable beards nationwide. Keith and Clyde will announce the winners in October for a grand prize to the National Beard & Mustache Championships held in Brooklyn.

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