A very special night was crisp and beautiful this week in New York City thanks to Maison Perrier-Jouët.
| The iconic champagne house was joined by activist and actress Mélanie Laurent. On its quest for a more sustainable future with the U.S. they came together in front of a bevy of tastemakers and influencers to launch the campaign “Fill Your World with Wonder.”
To bring to life the unity of the House’s founding passions nature, art, and champagne, Perrier-Jouët hosted an immersive floral-dreamscape called “Perrier-Jouët House of Wonder.” Surrounded by guests toasting their glasses in the air in a room full of sweet FLOWERBX arrangements, Laurent spoke on the incredible influence that Perrier-Jouët has on making the world a harmonious place due to proactive sustainable efforts. “The way they’re going to distribute the champagne is going to be with sailing boats instead of planes,” she explained to Knockturnal. “Then they worked a lot on the packaging. So now you don’t have any boxes anymore. Everything is recyclable. It’s a whole thing to recycle the glass. They made the decision to make everything green. It’s all better for the environment. I am very excited about it.” New progressive plans go beyond packaging and lend ways to have advanced protections for the land as well. Overall, the passion behind the project is nothing short of felicitous. Now and until Dec. 2, experience an immersive installation filled with wonder, highlighting the floral champagnes in symbiosis with nature. Discover and taste the elegance of Perrier-Jouët champagnes as you become enveloped in an atmosphere of floral beauty at Hudson Yards (Level 4). In collaboration with female-led floral design company FLOWERBX, “Perrier-Jouët House of Wonder” brings to life a curation centered around art, nature and champagne, directly inspired by Maison Belle Epoque in Epernay, Champagne. Within “Perrier-Jouët House of Wonder,” visitors will be able to view the campaign film — starring award-winning French actress and climate change advocate Mélanie Laurent and directed by award-winning cinematic visionary Show Yanagisawa. To create the exterior presentation of the exhibition, Perrier-Jouët commissioned artist BKFoxx to create an interactive mural translating the message “it all starts with a flower.” Within the space, FLOWERBX uses all compostable and recyclable flowers. For a limited time, New Yorkers can also feel the magic at home with a gift set of Perrier-Jouët’s beloved Blanc de Blancs offered in combination with a festive FLOWERBX arrangement. With the brand’s sustainable efforts in mind, all gift sets will be same-day delivered by DoorDash on flower-powered bikes anywhere in New York City. This offer will be available until Dec. 2 with info HERE.
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Photos courtesy Perrier-Jouët